Digital Marketing Specialist

مجموعة القفاري | Alkaffary Group; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading company in the e-commerce and retail sector is seeking a Digital Marketing Specialist. This full-time, on-site role focuses on managing and optimizing digital marketing activities to enhance performance and reduce costs. The ideal candidate will collaborate with teams, analyze data, and stay updated on trends to drive success in a rapidly expanding digital landscape.

Qualifications

• Proven expertise in web analytics and online marketing.
• Experience in the e-commerce or retail sector in Saudi Arabia is a plus.

Responsibilities

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Analyze web analytics and use insights to refine strategies.

Skills

Web Analytics

Digital Marketing

E-commerce

Tools

Shopify

Zid

Salla

Job description

We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

1. Develop and manage digital marketing campaigns to increase ROI
2. Optimize campaign performance to reduce CPA
3. Collaborate with the content team to ensure cohesive marketing strategies
4. Analyze web analytics and use insights to refine strategies
5. Create and maintain a content calendar and ensure timely execution
6. Stay updated with digital marketing trends and implement best practices
7. Coordinate with the customer service team to address comments and feedback
8. Prepare performance reports and provide recommendations for improvement

Qualifications:

• Proven expertise in web analytics and online marketing
• Hands-on experience with e-commerce platforms like Shopify, Zid, Salla on a Retail
• Familiarity with digital marketing trends and tools
• Experience in the e-commerce or retail sector in Saudi Arabia is a plus
• Track record of managing funded campaigns to increase ROI