We are seeking a talented and results-driven Digital Marketing Specialist to join our marketing team. In this role, you will develop and implement innovative digital marketing strategies to increase brand awareness, drive traffic, and generate leads. The ideal candidate is passionate about digital trends, data-driven decision-making, and creating engaging content across multiple channels.
Key Responsibilities:
- Develop, execute, and optimize digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising.
- Manage and grow social media presence, creating engaging content tailored to each platform.
- Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Collaborate with the creative team to develop compelling digital content.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage advertising budgets and ensure efficient allocation of resources.
- Coordinate with sales team to ensure marketing efforts align with overall business goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience (2+ years) in digital marketing or a similar role.
- Strong understanding of SEO, SEM, Google Analytics, and social media advertising platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Analytical skills with the ability to interpret data and derive actionable insights.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is highly desirable.
What We Offer:
- Competitive salary plus commission structure.
- Opportunities for professional growth and development.
- Dynamic and innovative work environment.
Social Media and Marketing Specialist for a Clinic