Digital Marketing Specialist

Andalusia Group for Medical Service; Jeddah; On-site; SAR 30,000 - 60,000; Full time

Job summary

An established industry player in healthcare delivery is seeking a dynamic Social Media Specialist to enhance their online presence. This role involves crafting and executing innovative social media strategies across platforms like Facebook, LinkedIn, and Instagram, aimed at building meaningful connections with the community. The ideal candidate will be responsible for creating engaging content, moderating user interactions, and analyzing metrics to optimize performance. Join a forward-thinking organization that values creativity and excellence, and contribute to the growth of a brand inspired by a rich cultural heritage.

Qualifications

• Experience in building and executing social media strategies.
• Strong skills in content creation and community engagement.

Responsibilities

• Build and execute social media strategy across multiple platforms.
• Generate and share daily content that encourages community action.
• Analyze social data to improve engagement and site performance.

Skills

Social Media Strategy

Content Creation

SEO Best Practices

Data Analysis

Community Engagement

Tools

Facebook Ads

LinkedIn

Twitter

Instagram

Pinterest

Job description

Responsibilities:

1. Build and execute social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram) strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. Create effective Facebook Ad campaigns with high interaction and reach.
2. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
3. Moderate all user-generated content in line with the moderation policy for each community.
4. Create editorial calendars and syndication schedules.
5. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
6. Collaborate with other team members to create required media and artwork.
7. Review and analyze client sites for areas that need to be improved, deleted, or revised with reference to SEO best practices.
8. Identify the least expensive but most powerful and profitable keywords for client sites.
9. Improve a company's organic search results.
10. Write effective headlines, body copy, and websites.
11. Write effective call-to-action statements.
12. Strategize ways to improve and track site performance.

About Us:
Inspired by the Islamic Andalusian civilization that extended from the 8th to the 15th century, we chose our name to be Andalusia. It reflects our commitment to excellence, uniqueness, innovation, and earnestness in pursuing our dream. Our group started in Jeddah, KSA, in 1984 with Hai Al Jamea hospital (HJH), established by Dr. Darweesh Zagzoug. We have continued to expand and innovate in healthcare delivery.