A Digital Marketing Specialist is responsible for looking into the online marketing strategies for the organization. She plans and executes marketing campaigns and maintains and supplies content for the organization’s website.
Candidate Profile
Responsibilities
Writing promotional content for the company, website, and social media channels.
Creating reports on various campaign activities.
Serving as the lead point of contact for all customer account management matters.
Maintaining long-term relationships with the portfolio of assigned clients.
Developing and implementing SEO, SEM, and PPC strategies.
Tracking operational performance of multiple accounts, ensuring quality work, deadlines, and budget adherence.
Forecasting marketing campaign growth and ROI for marketing campaigns.
Analyzing competitors' websites and online marketing initiatives.
Supporting the Marketing Manager and marketing team with project organization.
Employing online marketing analytics to gather information from web and social media pages.
Preparing promotional presentations and organizing promotional events.
Composing and posting online content for the company’s social media page and website.
Keeping up to date with current digital trends.
Qualifications
Bachelor’s degree in Marketing, Digital Technologies, Business, or related field.