Digital Marketing & Media Buying Specialist

ULA | Ultimate Learning Academy Co.; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

ULA is seeking a Digital Marketing & Media Buying Specialist to manage digital advertising campaigns effectively. The candidate will strategize media buying, analyze performance metrics, and work with cross-functional teams. If you thrive on maximizing ad spend performance through data insights, apply to join our team!

Qualifications

• 3-5 years of experience in digital marketing and media buying.
• Expertise in managing campaigns across platforms like Google Ads and TikTok.
• Strong analytical skills to interpret data and generate insights.

Responsibilities

• Manage and optimize digital advertising campaigns across various platforms.
• Analyze campaign performance and trends for maximum ROI.
• Collaborate with teams to ensure cohesive campaign strategies.

Skills

Analytical skills

Digital marketing

Media buying

Social media management

Education

Certification in Google Ads or Meta Blueprint

Tools

Google Analytics

Facebook Ads Manager

TikTok Ads

Job description

Digital Marketing & Media Buying Specialist

Digital Marketing & Media Buying Specialist

ULA, founded by Alaa Jarrar, is committed to providing equal educational opportunities for all children across the Arab world, particularly in underserved regions. By leveraging advanced technologies such as AI, AR, and VR, ULA aims to close the gap between private and public-school education. Offering private-school-level education to children in public and rural schools, ULA empowers students to achieve their potential and contribute to the future development of the region. ULA fosters curiosity, growth, and resilience by connecting students with top educators and focusing on innovation and engagement.

Job Description:

We are looking for an experienced and results-driven Digital Marketing & Media Buying

Specialist to manage and optimize our digital advertising campaigns across multiple

platforms. The ideal candidate will be responsible for strategizing and executing media

buying activities, managing all paid social media posts, monitoring mobile app downloads,

and driving new user acquisition. You will also analyze campaign performance and trends to

ensure alignment with business goals and maximum ROI.

Responsibilities:

● Plan, execute, and optimize digital advertising campaigns across various platforms,

including Facebook, Instagram, Snapchat, TikTok, Google Ads, LinkedIn, and others.

● Strategize and implement media buying strategies to effectively allocate budgets and

maximize ad spend based on campaign performance.

● Manage and track all paid social media activities, including ad setup, targeting,

bidding, and reporting.

● Monitor key metrics such as click-through rates (CTR), cost-per-click (CPC),

cost-per-acquisition (CPA), and conversion rates, adjusting strategies as necessary

● Analyze audience behavior, campaign performance, and user acquisition trends to

refine and optimize campaign effectiveness.

● Oversee mobile app download campaigns, tracking user acquisition, retention rates,

and optimizing for growth.

● Collaborate with cross-functional teams, including content creators, graphic

designers, and marketing teams, to ensure cohesive campaign strategies and

messaging.

● Stay up-to-date with the latest industry trends, platform updates, and competitor

activities to make informed decisions and recommendations.

● Utilize A/B testing, audience segmentation, and creative optimization to enhance

campaign performance and engagement.

● Prepare detailed reports on campaign performance, providing data-driven insights

and recommendations for improvement.

Qualifications:

● 3-5 years of proven experience in digital marketing, media buying, and paid

advertising across multiple platforms.

● Expertise in managing successful campaigns on Facebook, Instagram, Google Ads,

TikTok, LinkedIn, and other advertising platforms.

● Strong analytical skills with the ability to interpret complex data and generate

actionable insights.

● Experience in tracking and optimizing mobile app user acquisition metrics, including

CPI (Cost Per Install), CPM (Cost Per Mille), and LTV (Lifetime Value).

● Proficiency in using digital marketing tools and analytics platforms such as Google

Analytics, Facebook Ads Manager, and TikTok Ads.

● Certification in Google Ads or Meta Blueprint is a plus.

● Strong organizational skills and attention to detail, with the ability to manage multiple

projects in a fast-paced environment.

● Excellent communication and collaboration skills to work effectively with internal

teams and external partners.

If you are passionate about driving digital ad performance, managing comprehensive

media buying strategies, and leveraging data to achieve business growth, we would

• love to have you join our team!

Senior Specialist, Digital Marketing (Bangkok Based, relocation provided)

Solution Architect - Digital Marketing & Loyalty