Digital Marketing Manager

Robinson & Co (Singapore) Pte Ltd; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager to lead innovative digital campaigns and enhance customer engagement. This role involves overseeing all aspects of digital marketing, from campaign management to data-driven optimizations. You will collaborate closely with various stakeholders and agencies to ensure effective execution of marketing strategies. If you have a strong background in digital marketing, particularly in the automotive sector, and possess excellent analytical and communication skills, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Minimum of 5 years of Digital Marketing experience, preferably in Automotive.
• Strong knowledge of Digital Marketing Campaigns and SEO/SEM.

Responsibilities

• Manage digital campaigns to maximize leads and sales for BYD KSA.
• Act as the main point of contact for all digital marketing activities.

Skills

Digital Marketing Campaigns

SEO/SEM

Digital Analytics Tools

Project Management

Communication Skills

Analytical Skills

Problem-Solving Skills

Education

Bachelor’s in Marketing

Bachelor’s in Digital Marketing

Bachelor’s in Communications

Tools

Marketing Cloud Software

CMS Platforms

Social Media Tools

Job description

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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

As the Digital Marketing Manager you will be responsible for developing, maintaining, and executing all digital campaigns to maximize leads, opportunities, test drives, sales, retention, and loyalty for BYD KSA.

Become a subject matter expert on all Digital Marketing activities; with focus on improving marketing effectiveness and enhancing customer engagement.

Handle the digital campaign management process from briefing agencies to reviewing media plans, supervising executions, optimizations and reporting.

Social media management (organic and influencer marketing): excluded

What you will do:

• To manage the use of digital media to support the company’s marketing strategy (i.e. campaigns, on-ground/in-showroom digital screens / assets, website content, marketing digital customer journey, etc.)
• Act as the main point of contact for all digital marketing activities internally (peers, stakeholders and COE) and externally (agencies, vendors, OEM, etc.).
• Manage the entire digital campaign management process from developing a sound brief to reviewing plans, supervising implementation, providing data-driven optimizations, reporting, etc.
• Uphold divisional policies and standards, ensuring alignment to Marketing COE, Procurement and Finance.
• Responsible for Tagging, Tracking and tech-related tasks of digital marketing activities, in collaboration with Digital Product & eComm.
• Regular audits / assessment checks of website, SEO, digital media activities, etc.
• Working closely with Digital Product & eComm team on developing a best-in-class website for Al-Futtaim BYD KSA. Providing necessary assets (visuals and copy), applying adjustments based on data and website metrics.
• Work closely with the agencies in terms of reviewing digital assets and performing quality checks on the digital media setup, following industry best practices.
• Work closely with Head of Marketing in managing digital budgets. Track the utilization of budgets regularly
• Timely reporting with deep analysis and optimization recommendations to stakeholders.

Required skills to be successful:

• Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
• Experience in marketing cloud software and Digital Analytics Tools
• Experience in using a variety of CMS and social media platforms and tools
• Experience in creating cross channel digital campaigns.
• Strong communication skills in English (Arabic is desirable)
• Analytical and problem-solving skills
• Project management skills, highly organized
• Responsible for efficient utilization of Campaign Management capabilities and available Budget as directed by Head of Marketing and the generation as well as conversion of targeted volume of quality Leads in order to achieve the sales objectives. Improve the efficiency of media planning and buying as well as creative effectiveness.
• And other metrics deemed important by the Head of Marketing

About the Team:

The Digital Marketing Manager will report to the Head of Marketing.

What equips you for the role:

• Minimum of 5 yrs. Digital Marketing experience (Automotive Marketing experience is essential).
• Bachelor’s in marketing, Digital marketing or Communications, Analytics.
• Strong communicational skills.
• Self-motivated, Analytical, Creative, Team Player
• Experience in Automotive is a pluss.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.