Digital Marketing Manager

At Samaya, we develop and operate some of the Kingdom’s most culturally significant museums and heritage destinations—including the Hira Cultural District in Makkah and Al-Safiyyah Park and Museum in Madinah.

We are looking for a Digital Marketing Manager to lead and execute our digital strategy across all museum locations. This is a unique opportunity to shape the digital presence of projects that welcome visitors from across Saudi Arabia and around the world.

Role Overview:

As our Digital Marketing Manager, you will be the driving force behind online visibility and engagement for our museums. You will report to the Marketing Manager but will independently lead all digital efforts—bringing fresh strategy, execution, and analysis to the table.

Key Responsibilities:

• Plan and manage social media campaigns across platforms (Instagram, X/Twitter, YouTube, LinkedIn, etc.)
• Create and optimize paid ad campaigns (Google Ads, Meta, TikTok, etc.)
• Drive traffic to museum websites and landing pages using SEO, SEM, and content marketing
• Manage email marketing campaigns and audience segmentation
• Analyze performance metrics and adjust strategies for growth
• Work closely with content creators, designers, and museum teams to deliver impactful campaigns
• Develop digital activation plans for new exhibitions, openings, and cultural events

Who We’re Looking For:

• Mid to senior-level digital marketer with at least 4+ years of experience
• Proven ability to independently manage digital campaigns from strategy to execution
• Strong knowledge of SEO/SEM, Google Analytics, Meta Business Suite, and ad platforms
• Experience in audience targeting and conversion optimization
• Creative and analytical mindset with strong execution skills
• Fluency in both Arabic and English is essential
• A self-starter who thrives in a collaborative, mission-driven environment
• If you're ready to use your digital skills to elevate cultural storytelling, we’d love to hear from you.