Digital Marketing Executive (Performance marketing)

Lalamove; Riyadh; On-site; SAR 200,000 - 300,000; Full time

Job summary

An innovative firm is seeking a Performance Marketing Executive to enhance user acquisition in the KSA market. This role involves leveraging data-driven strategies to optimize PPC campaigns across platforms like Google Ads and Facebook Ads. The ideal candidate will possess a strong understanding of digital marketing funnels and a passion for creative problem-solving. You will have the autonomy to manage end-to-end projects while collaborating with a dynamic team. If you are ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years in digital marketing for e-commerce or tech.
• Experience with PPC and SEM ad platforms.

Responsibilities

• Drive user acquisition through online advertising.
• Analyze data to optimize PPC campaigns and hit KPIs.

Skills

Performance Marketing

Data Analysis

Google Ads

Facebook Ads

A/B Testing

SEO Optimization

Content Marketing

Analytical Thinking

User Empathy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Facebook Ad Manager

Google Sheets

Job description

We are currently looking for a talented and driven Performance Marketing Executive to join our team in Riyadh. As we expand our presence and capabilities in Riyadh, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our KSA market.

What we seek:

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget.
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis.
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, and other paid social platforms.
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies, and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
• User Empathy: To be able to think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time.

What You'll Need:

• A minimum of 3 years experience in digital marketing for e-commerce or tech industry.
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC).
• A strong understanding of ad formats in Google.
• Experience in setting up remarketing/retargeting ads.
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
• Experience in running A/B testing.
• Experience in collecting and analyzing data.
• The ability to source information and learn on the fly.
• An analytical and critical thinking mindset.
• Independence, drive, and ability to work in a team.
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
• An ability to multitask and perform under tight deadlines.
• Good command of English.