Digital Marketing Executive

Accor Hotels; Al Khobar; On-site; SAR 50,000 - 70,000; Full time

Job summary

A leading hotel chain seeks a Digital Marketing Assistant to enhance online presence and optimize direct traffic through innovative strategies. Responsibilities include content management, social media engagement, and performance reports while collaborating with diverse teams. Ideal candidates should possess a diploma, strong digital marketing knowledge, and fluency in English and Mandarin.

Qualifications

• Minimum Diploma holder and above.
• Oral fluency in English and Mandarin.
• Good understanding of digital marketing landscape.

Responsibilities

• Assist the Digital Marketing Manager in initiatives for increasing traffic.
• Managing the creation and publishing of content.
• Monitor and optimize Traffic Acquisition levers.

Skills

Digital marketing

Social media management

Content creation

SEO

Interpersonal skills

Good presentation

Team collaboration

Education

Diploma or higher

Tools

Microsoft Office

Adobe Experience Manager

Video editing tools

HTML knowledge

Job description

Job Description

Key Deliverables and Responsibilities

• Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels
• Managing the creation and publishing of relevant, original, high-quality content
• Update and optimize the Hotel content on Direct, Indirect channels and online listings
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Manage the active presence of the property on Social Media channels
• Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch
• Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Provide creative ideas and best practices for content marketing and social media
• Deliver monthly and quarterly reports on web performance
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels
• Monitor and reply to online reviews

Additional Information

Knowledge and Hotels Experience

Minimum Diploma holder and above.

Good understanding of digital marketing and social media landscape.

Strong working knowledge of Microsoft Outlook and Microsoft Office.

Good knowledge of video and photo editing tools.

Basic knowledge of HTML

Experience in using Adobe Experience Manager program for digital content management

Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages an advantage.

Good interpersonal skills with the ability to communicate with all levels of employees.

Service oriented with an eye for details.

Ability to work effectively and contribute in a team.

Good presentation and influencing skills.

Multicultural awareness and able to work with people from diverse cultures.

Flexible and able to embrace and respond to change effectively.

Ability to work independently and has good initiative in a dynamic environment.

Self-motivated and energetic.

High integrity and able to keep confidentiality.

Sense of urgency