Digital Marketing Executive

Mövenpick Hotels & Resorts; Al Khobar; On-site; SAR 200,000 - 300,000; Full time

Job summary

An established industry player in hospitality is seeking a dynamic Digital Marketing Assistant to enhance the hotel's online presence and drive traffic to direct channels. This role involves managing content creation, optimizing digital marketing strategies, and engaging with social media audiences. The ideal candidate will possess a solid understanding of digital marketing, excellent communication skills, and the ability to work collaboratively in a multicultural environment. If you're passionate about digital marketing and eager to make a significant impact in the hospitality sector, this opportunity is perfect for you.

Qualifications

• Minimum diploma holder with strong digital marketing knowledge.
• Experience in content creation and social media management.

Responsibilities

• Assist in developing initiatives to increase traffic on Direct channels.
• Manage creation and publishing of high-quality content.
• Monitor and optimize Traffic Acquisition levers.

Skills

Digital Marketing

Content Creation

Social Media Management

SEO

Interpersonal Skills

Presentation Skills

Fluency in English

Fluency in Mandarin

Education

Diploma or higher

Tools

Microsoft Office

Adobe Experience Manager

Video Editing Tools

Photo Editing Tools

HTML

Job description

Job Description

Key Deliverables and Responsibilities

1. Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels.
2. Manage the creation and publishing of relevant, original, high-quality content.
3. Update and optimize the Hotel content on Direct, Indirect channels, and online listings.
4. Review and monitor hotel’s competitor set regularly and maintain competitiveness in terms of content quality and offer appeal.
5. Manage the active presence of the property on Social Media channels.
6. Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch.
7. Support the execution of the emailing calendar for Rooms, F&B, and other outlets in line with the strategy and corporate guidelines.
8. Provide creative ideas and best practices for content marketing and social media.
9. Deliver monthly and quarterly reports on web performance.
10. Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels.
11. Monitor and reply to online reviews.

Additional Information

Knowledge and Hotels Experience

1. Minimum Diploma holder and above.
2. Good understanding of digital marketing and social media landscape.
3. Strong working knowledge of Microsoft Outlook and Microsoft Office.
4. Good knowledge of video and photo editing tools.
5. Basic knowledge of HTML.
6. Experience in using Adobe Experience Manager program for digital content management.
7. Oral fluency in English and Mandarin with written excellence in English. Ability to speak other languages and/or basic understanding of other languages is an advantage.
8. Good interpersonal skills with the ability to communicate with all levels of employees.
9. Service-oriented with an eye for detail.
10. Ability to work effectively and contribute in a team.
11. Good presentation and influencing skills.
12. Multicultural awareness and able to work with people from diverse cultures.
13. Flexible and able to embrace and respond to change effectively.
14. Ability to work independently and has good initiative in a dynamic environment.
15. Self-motivated and energetic.
16. High integrity and able to keep confidentiality.
17. Sense of urgency.