Digital Marketing Analyst

Aramco Overseas Company UK Ltd; Eastern Province; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading oil and gas company in the Eastern Province is looking for a Digital Marketing Analyst to enhance their channel management efforts. The role involves using data-driven insights to optimize digital marketing campaigns across various platforms. The candidate should hold a Bachelor's degree and have at least three years of experience in digital marketing analytics.

Qualifications

• Minimum of 3 years in digital marketing or social media analytics.
• At least 2 years focused on campaign performance reporting.
• Proficiency in data-driven strategies is essential.

Responsibilities

• Analyze social media and website campaign performance.
• Identify optimization opportunities and trends.
• Produce comprehensive reports for stakeholders.

Skills

Data analysis

Social media analytics

Campaign performance optimization

Audience segmentation

Problem-solving

Education

Bachelor's degree in Digital Marketing, Data Analytics, Business Administration

Tools

Analytics tools

Data visualization software

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Overview

We are seeking a Digital Marketing Analyst to join the Channel Management Division.

The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.

As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.

Responsibilities

As a successful candidate you will be required to perform the following:

• Provide in-depth analysis of social media campaign and website performance
• Identifying trends and opportunities for optimization.
• Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
• Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
• Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
• Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
• Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
• Increasing a website's visibility in search engines to drive organic and paid traffic.
• Analyzing performance metrics, and staying up to date with search engine algorithm changes.
• Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.

Education & Experience Requirements

As a successful candidate you will hold a:

• Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
• Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
• Understanding of analytics tools, social media and website insights platforms, and data visualization software.
• Proficiency in using data to inform digital strategies is a requirement.
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
• Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
• Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
• Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.

Company Industry

• Oil & Gas

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Marketing Analyst

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