Digital Disease Partner

Novartis; Saudi Arabia; On-site; SAR 40,000 - 70,000; Full time

Job summary

Novartis is seeking a skilled Sales and Marketing professional responsible for executing brand strategies and omni-channel marketing initiatives in the healthcare sector. The role focuses on achieving sales targets through effective customer engagement, optimizing resources, and driving transformation within the organization. Ideal candidates will have a strong background in pharmaceuticals, excellent communication skills, and a proven track record in account management.

Qualifications

• Established network targeting relevant customer groups.
• Experience in healthcare, pharma, or related sales is required.
• Knowledge of specific products is desirable.

Responsibilities

• Manage territory and meet targets through omni-channel engagement with healthcare professionals.
• Develop and execute tactical marketing plans including campaigns and customer initiatives.
• Implement omni-channel strategies to enhance customer journeys.

Skills

Account Management

Commercial Excellence

Communication Skills

Compliance

Conflict Management

Cross-Functional Coordination

Customer Insights

Ethics

Healthcare Sector Knowledge

Influencing Skills

Negotiation

Selling

Technical Skills

Job description

Job Description Summary

Responsible for achieving sales targets, including profit and loss management, resource utilization, and the development and execution of brand strategies, marketing mix, and operational plans to maximize sales, market share, and revenue growth for assigned brands both short-term and long-term. Develop, implement, track, and optimize omni-channel campaigns across all channels. Lead end-to-end implementation and rollout of omni-channel initiatives nationwide. Execute omni-channel strategies to enhance patient and doctor journeys, increase business value, and promote agile working methods, ultimately improving quality of life for patients.

Job Responsibilities:

• Spend over 70% of time on customer detailing aligned with digital segmentation and engagement strategies.
• Manage territory to meet MCQ targets through effective omni-channel engagement with target healthcare professionals (HCPs), including calls, webinars, emails, and portal visits.
• Allocate and optimize resources within budgets and policies, review HCP master lists quarterly.
• Understand target HCP needs and feedback for relevant content and programs.
• Develop and execute tactical marketing plans, including campaigns, events, and customer initiatives to maximize product sales.
• Implement customer journey elements and execute omni-channel activities like content management, social media, and promotional campaigns with agencies.
• Drive omni-channel transformation by activating engagement touchpoints.
• Stay updated on digital trends in pharma/MedTech industries.
• Lead localization and execution of global digital tools to enhance customer experience, collaborating with the Customer Engagement Head.
• Gather customer feedback, market insights, and monitor competition.
• Provide accurate sales forecasts and demand planning aligned with commercial teams.
• Secure necessary approvals for activities and ensure compliance with regulations.
• Establish recognition as a Key Opinion Leader (KOL) in the health tech ecosystem in the country.

Key Performance Indicators:

• To be determined at the local level, guided by outcomes from the IMI Field Engagement Performance Management Council.

Minimum Requirements:

• Established network targeting relevant customer groups.
• Experience in healthcare, pharma, or related sales.
• Knowledge of specific products is desirable.

Skills:

• Account Management, Commercial Excellence, Communication Skills, Compliance, Conflict Management, Cross-Functional Coordination, Customer Insights, Ethics, Healthcare Sector Knowledge, Influencing Skills, Negotiation, Selling, Technical Skills.

Languages:

• English

Skills Desired:

• Account Management, Commercial Excellence, Communication Skills, Compliance, Conflict Management, Cross-Functional Coordination, Customer Insights, Ethics, Healthcare Sector, Influencing Skills, Negotiation Skills, Selling Skills, Technical Skills.