Digital Disease Partner

Novartis Farmacéutica; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading global pharmaceutical company is seeking a professional to manage sales targets and implement marketing strategies in the Riyadh Region. The role involves omni-channel engagement with healthcare professionals to enhance customer journeys and achieve revenue growth. The ideal candidate should have significant experience in sales within the healthcare sector and a strong ability to optimize resources effectively.

Qualifications

• Experience in sales within the healthcare/pharma sectors.
• Ability to achieve sales targets through effective territory management.
• Proficiency in customer engagement strategies and omni-channel marketing.

Responsibilities

• Achieve sales targets through direct customer detailing and digital engagement.
• Implement marketing strategies to maximize product sales.
• Manage territory effectively to optimize resource allocation.

Skills

Account management

Effective communication

Compliance adherence

Conflict resolution

Cross-functional collaboration

Customer insights analysis

Ethical conduct

Negotiation and selling skills

Technical proficiency

Job description

Responsible for achieving sales targets, including profit and loss management, and optimal resource utilization for developing, implementing, and executing brand strategies, marketing mix, and operational plans to maximize sales, market share, and revenue growth for assigned brands in the short and long term.

Develop, implement, track, and optimize omni-channel campaigns across all channels. Lead end-to-end implementation of omni-channel initiatives in the country to enhance patient and doctor journeys, increase business value, and enable agile working methods, ultimately improving patients' quality of life.

About the Role

Major accountabilities:

• Spend over 70% of time in customer detailing aligned with digital segmentation, under the guidance of the customer engagement head.
• Manage territory effectively by achieving MCQ targets through omnichannel engagement with target HCPs via:
• Call rate/adherence using Veeva Engage/Phone Calls
• Webinars and virtual engagements
• Email campaigns
• HCP portal visits
• Resource allocation and optimization within budgets and policies
• Quarterly review of HCP master list
• Understand target HCP needs and feedback to marketing/medical teams for relevant content and programs
• Develop and execute tactical plans based on fundamental strategies
• Implement marketing strategies, including campaigns, events, omni-channel marketing, and customer initiatives to maximize product sales
• Execute customer journey elements as needed
• Plan and execute omni-channel activities across various digital platforms and tools in collaboration with agencies
• Drive omni-channel transformation by activating engagement touchpoints
• Stay updated on digital trends in pharma/MedTech industries
• Lead localization and execution of global digital tools to enhance customer experience, collaborating with the Customer Engagement Head
• Gather customer feedback, market insights, and monitor competition
• Provide accurate sales forecasts and demand plans aligned with commercial teams
• Secure necessary approvals for activities
• Recognized as a KOL in the health tech ecosystem in the country

Key performance indicators:

• KPIs to be defined locally, guided by IMI Performance Management outcomes
• Build an effective network targeting desired customer groups
• Achieve sales targets in healthcare/pharma sectors

Skills:

• Account management
• Effective communication
• Compliance adherence
• Conflict resolution
• Cross-functional collaboration
• Customer insights analysis
• Ethical conduct
• Negotiation and selling skills
• Technical proficiency

Languages:

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