CRM Manager

Nama Arabia Apparels Co., Ltd.; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading fashion company in Jeddah is seeking a Customer Relationship Management (CRM) Manager to develop and execute their CRM strategy, enhance customer loyalty, and drive business growth. The ideal candidate will have over 5 years of experience in CRM within the fashion industry and strong skills in campaign management and data analysis. This position offers a unique opportunity to impact customer experience directly.

Qualifications

• 5+ years of experience in CRM or customer marketing role, preferably in fashion, retail, or e-commerce.
• Proven experience with major CRM platforms and database management.
• Excellent analytical skills with ability to translate data into insights.

Responsibilities

• Design and manage comprehensive CRM strategy.
• Map customer journey and create targeted campaigns.
• Oversee end-to-end execution of marketing campaigns.

Skills

CRM Strategy Development

Campaign Management

Data Analysis

Customer Lifecycle Management

Communication Skills

Tools

Microsoft Dynamics

Google Analytics

Job description

We are seeking a Customer Relationship Management (CRM) Manager to join our team and play a pivotal role in shaping our customer experience. This is a unique opportunity to build and optimize our CRM strategy from the ground up, directly impacting customer loyalty and business growth.

What You'll Do:

• Develop and Execute Strategy: Design, implement, and manage our comprehensive CRM strategy to increase customer retention, loyalty, and lifetime value.
• Customer Lifecycle Management: Map the customer journey and create targeted campaigns for each stage, from new customer onboarding to loyalty programs and win-back initiatives.
• Campaign Management: Oversee the end-to-end execution of multi-channel marketing campaigns (email, SMS, push notifications, etc.), including A/B testing, personalization, and performance analysis.
• Data Analysis: Use customer data to segment audiences, identify key trends, and generate insights that inform marketing and business decisions.
• Platform Management: Manage and optimize our CRM platform (Microsoft Dynamics), ensuring data integrity and seamless integration with other systems.
• Collaboration: Work closely with the marketing, e-commerce, and creative teams to ensure a cohesive brand message and customer experience across all touchpoints.
• Reporting: Establish key performance indicators (KPIs) and regularly report on the effectiveness of CRM initiatives to leadership.

Skills

What We're Looking For:

• Experience: 5+ years of experience in a CRM or customer marketing role, preferably within the fashion, retail, or e-commerce industries.
• Technical Skills: Proven experience with major CRM platforms (Microsoft Dynamics) and a strong understanding of database management and marketing automation.
• Analytical Mindset: Excellent analytical skills with the ability to translate data into actionable insights. Proficiency in tools like Google Analytics or similar is a plus.
• Communication: Strong verbal and written communication skills with a keen eye for detail and the ability to craft compelling, on-brand messaging in Arabic and English.
• Project Management: A proactive, self-starter who can manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for Fashion: A genuine interest in the fashion industry and an understanding of our target audience.