Creative Content Manager

Salla; Jeddah; On-site; SAR 250,000 - 420,000; Full time

Job summary

Mahally by Salla is seeking a Creative Content Manager to lead the creative and social media direction, crafting campaign ideas and seasonal moments across platforms.

The role oversees video production, influencer partnerships, and agency collaborations, working closely with social, design, performance marketing and category teams to elevate brand storytelling in the Saudi market.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or graphic design.
• Minimum 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum 3 years in a senior, lead, or managerial role with ownership of creative strategy.
• Strong portfolio demonstrating successful social media campaigns and video-first content.
• Proven experience managing or collaborating with influencers, UGC creators, agencies, in the Saudi market.
• Strong understanding of Saudi culture, consumer behaviour, digital trends, and local social media.

Responsibilities

• Lead the creative direction of Mahally's social media channels and ensure content aligns with brand identity and tone.
• Develop concepts for key seasonal campaigns and social moments.
• Plan and manage the annual social media content calendar with the marketing team.
• Oversee video production from concept to delivery, including scripts and post-production.
• Identify, brief, and manage influencers and UGC creators with performance tracking.
• Brief and manage creative and production agencies to meet timelines and budgets.
• Develop and maintain social media brand guidelines and approve content before publishing.
• Collaborate with performance marketing to test creatives and optimize future content.
• Manage creative, production, and influencer budgets and report spend and results.

Skills

Creative leadership

Social media strategy

Video content production

Influencer & UGC management

Arabic & English proficiency

Brand guidelines

Project management

Education

Bachelor's degree in Marketing/Advertising/Communications/Graphic Design

Tools

Adobe Creative Suite

Figma

AI image & video tools

Job description

About Mahally

Mahally is a Saudi e-commerce marketplace by Salla that brings thousands of local stores together in one app, offering customers a wide range of products across fashion, beauty, electronics, home and more.

Job Summary

We are looking for a Creative Content Manager to lead Mahally's creative and social media direction. The role is responsible for creating campaign ideas and seasonal moments on social media, producing video content, and managing our work with influencers, UGC creators and creative agencies.

The Creative Content Manager works closely with the social media, design, performance marketing and category teams.

Key Responsibilities

• Lead the creative direction of Mahally's social media channels and ensure all content is consistent with the brand identity and tone of voice.
• Develop creative concepts for key seasonal campaigns such as Saudi National Day, Founding Day, Ramadan, Eid and White Friday.
• Plan and manage the annual social media content calendar in coordination with the marketing team.
• Monitor trends on Saudi social media and turn relevant ones into timely content for Mahally.
• Oversee video production from concept to final delivery, including scripts, storyboards, shoots and post-production.
• Produce short-form video content for Snapchat, TikTok, Instagram and X.
• Identify, contract and manage influencers and UGC creators, including briefing, content approval and performance tracking.
• Brief and manage creative and production agencies, and ensure deliverables meet quality, timeline and budget requirements.
• Develop and maintain social media brand guidelines.
• Review and approve creative and social content before publishing.
• Work with the performance marketing team to test creatives and use the results to improve future content.
• Manage the creative, production and influencer budget and report on spend and results.

• Bachelor’s degree in marketing, Advertising, Communications, Graphic Design, or a related field.

• Minimum 7 years of relevant experience in creative, content, social media, or related functions.
• Minimum 3 years of experience in a senior, lead, or managerial role, with demonstrated ownership of creative strategy, content development, campaigns, or creative teams.
• Strong portfolio demonstrating successful social media campaigns and video-first content, from concept development through execution.
• Proven experience managing or collaborating with influencers, UGC creators, creative partners, and production agencies, preferably within the Saudi market.
• Strong understanding of Saudi culture, consumer behaviour, digital trends, and the local social media landscape, with the ability to translate cultural insights into relevant and engaging creative content.
• Hands-on experience across the video production lifecycle, including concept development, scripting/storyboarding, production, and post-production.
• Professional proficiency in Arabic and English, with strong written and verbal communication skills.
• Strong project and stakeholder management skills, with demonstrated ability to manage multiple campaigns, creative deliverables, agencies, and deadlines simultaneously in a fast-paced environment.

Preferred Qualifications

• Previous experience within a creative, advertising, digital, or social media agency.
• Strong Arabic copywriting and content development skills, particularly for Saudi audiences and social platforms.
• Working proficiency in Adobe Creative Suite and Figma, with the ability to review, develop, or provide direction on creative assets.
• Hands-on experience using AI-powered image and video tools for creative ideation, content development, production, or optimization.