Your tasks and responsibilities
- Leads the Laboratory Diagnostic organization for Kingdom of Saudi Arabia with the full P&L responsibility ensuring sales growth and profitability.
- Drives strategy and business success with clear focus on profitable market share growth, reagent revenue and installed-base growth with optimal allocation of resources across the country.
- Focusing on Team Development and Customers, manages Business Area performance and G2M strategy with Zone MEA alignment and advancing CRM excellence (funnel, forecast, budget achievement, demand planning – S&OP).
- Plans, organizes and directs (broken down by Business Lines with specific targets) Sales, Marketing and other Key Personnel as well as all commercial activities in the country to ensure that revenue and profit objectives are met or exceeded on a consistent sustainable basis. Additionally, leads key account management and contracting activities as well as implements countermeasures to effectively compete in the market by developing a high-performing commercial organization.
- Manages operational performance including business accountability (e.g. product positioning for entire portfolio, pricing including PRF, OCOGS, local cost, contribution margin, SG&A, and Gross Profit).
- Develops the processes and forecasts for marketing programs, sales incentives, and promotional activities to drive sales and ensure the business growth in a sustainable manner.
- Drives applicable cross-functional activities with business and back office departments.
- Delivers timely and comprehensive reporting to Zone MEA.
- Participates in Zone strategic activities, providing relevant input and support for shared targets.
- Manages deal escalation process and relevant approvals as per the company’s Limit of Authority.
- Manages relationships with KOLs/advisory boards in the Country.
- Recruits, develops, retains, motivates, and aligns a high-performance team.
- Ensures compliance with legal and regulatory requirements of the business environments in which Diagnostics operates.
Your Qualifications and Experience
- Proven track record in driving the business and ensuring the business growth through strong partner/distributor and channel management
- A minimum of 10 years of commercial leadership experience with P&L responsibility.
- Experience in establishing and managing relations with external stakeholders, including customers, key opinion leaders and business partners
- A strong track record of driving results and sustainable growth in a company with Laboratory Diagnostics expertise
- Ideal industry experience includes recent customer facing core laboratory experience.
- Track record of driving substantial, profitable sales growth.
- Functional knowledge/experience of the public affairs, regulatory and medical environment for Medical/Laboratory/IVD products
- Leadership skills in attracting and developing talent
- Collaboration and strong interpersonal communication skills as requirements
- Fluency in English.
Critical Leadership Capabilities
- Strategic Thinking – in an environment where there is a need to develop more sophisticated and innovative commercial strategies to address the business growth, this leader:
üSegments the market covered by the business area into relevant categories.
üAdopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out in the long term.
üTranslates business goals into concrete performance plans for his/her business and team. Communicates the link between current activities and goals.
üThinks beyond annual goals.
- Commercial Orientation – in an environment that is focused on continued profitable growth, this leader:
üActs to beat revenue and profit goals, seizing new business opportunities.
üTakes specific steps to increase profit, focusing on growth in known areas of profit generation.
üSets stretch targets on the commercial metrics as the key performance indicators for the team.
- Building People Capability – in an environment where there is a need to identify and develop the future leaders of the business for the sales organization, this leader:
üSpends time and probes to develop a clear perception of employees’ behaviors and how they impact performance.
üGives critical feedback in behavioral terms and discusses suggestions for improvement.
üUses existing institutional programs to support employees’ career growth in individual ways.
üUses a regular assessment and feedback process to focus the development effort.
üDemonstrates thoughtful people/data driven change management solutions.
üFocuses on partnering with customers through providing complete laboratory solutions.