Content Writer

Key Responsibilities

• Content Creation: Write compelling product descriptions, blog posts, articles, and marketing materials that align with the brand voice and target audience.
• Research: Conduct thorough research on industry trends, competitors, and target audiences to inform content strategies.
• SEO Optimization: Implement SEO best practices to improve organic search visibility and drive traffic to the website.
• Collaboration: Work closely with the marketing team, designers, and social media specialists to create cohesive content strategies.
• Editing and Proofreading: Review and edit content for clarity, grammar, and consistency before publication.
• Performance Tracking: Monitor content performance metrics and adjust strategies as needed to maximize engagement and conversion rates.

Qualifications

• Education: Bachelor's degree in English, Communications, Marketing, or a related field.
• Experience: 3+ years of experience in content writing or copywriting, preferably in the retail sector.
• Skills:Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Familiarity with content management systems (CMS) such as WordPress.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and storytelling ability.