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Opus is seeking a Content Writer to craft clear, engaging Arabic-language content across websites, blogs, and social channels. You will research topics, optimize for search engines, and maintain the brand's tone and editorial standards.
You'll collaborate with marketing and design teams, review content for accuracy, and measure performance to continuously improve reach and engagement.
Purpose of the Role
Create clear and engaging content that supports the brand’s goals and reaches the right audience through various channels and platforms.
Duties and Responsibilities
Write and edit content for websites, blogs, and social media platforms.
Develop marketing and advertising copy, email messages, and newsletters.
Research topics and suitable keywords for the target audience.
Maintain the brand’s tone and editorial style.
Review content linguistically and ensure its accuracy and clarity before publishing.
Coordinate with marketing and design teams to ensure content integrates seamlessly with visual materials.
Update and improve published content based on performance and audience needs.
Monitor content results, such as engagement, reach, and visits, and suggest improvements.
Qualifications and Requirements
Bachelor’s degree in Arabic Language, Media, Marketing, or a related field, or equivalent practical experience.
Excellent writing and editing skills in Arabic.
Ability to research, simplify information, and formulate it in an audience-appropriate style.
Knowledge of the fundamentals of digital marketing and search engine optimization.
Commitment to deadlines and the ability to organize multiple tasks.
Preferably, have a portfolio or prior experience in content writing.
Performance Indicators
Content quality, accuracy, and alignment with the brand identity.
Adherence to delivery deadlines and the publishing plan.
Engagement, reach, and visits generated by the content.
Improvement in content performance in search engines, where applicable.