Content Marketing Manager

Informa PLC; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Join a dynamic and ambitious team as a Content Marketing Manager, where your creativity will help shape compelling campaigns for an industry-leading events organizer. This role offers the chance to drive engagement and brand awareness through innovative content strategies across digital platforms. You'll collaborate with cross-functional teams, manage content calendars, and analyze performance metrics to optimize effectiveness. With a focus on personal development and a supportive leadership team, you'll be empowered to make a significant impact in a fast-paced environment. Embrace this opportunity to grow your career in an exciting and transformative industry!

Benefits

Medical Insurance for individual and family

Annual leave – 25 days

Remote working on Sundays

Working anywhere – 1 month every year

School fees contribution

Wellbeing Benefits

Family visa costs

Annual flight allowance for expats

Qualifications

• 5+ years of content marketing experience required.
• Strong writing and editing skills with attention to detail.
• Proficiency in SEO and digital analytics tools.

Responsibilities

• Develop and execute content marketing strategies.
• Create engaging content for various digital channels.
• Conduct market research to tailor content effectively.

Skills

Content Marketing

SEO Optimization

Writing and Editing

Project Management

Market Research

Data Analysis

Creative Thinking

Interpersonal Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Tools

Content Management Systems (CMS)

Email Marketing Platforms

Social Media Management Tools

Google Analytics

Job description

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

• Work within a highly dynamic business with the energy and style of a start-up
• Be part of building a business that is launching new products and events at scale
• Grab an opportunity to accelerate your career and make a real impact.

The Role

Tahaluf is seeking a full-time Content Marketing Manager with a focus on creating compelling and engaging campaign content.

As a Content Marketing Manager, you will play a pivotal role in executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.

Responsibilities:

• Growing new users, subscribers, database, pageviews, and engagement
• Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
• Conducting keyword research and optimizing content for SEO to improve organic search visibility and drive traffic.
• Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
• Creating high-quality, engaging content for digital channels including websites, social media, email marketing, blogs, and other online and offline platforms (like print)
• Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
• Managing content calendars and schedules to ensure timely delivery of content across all channels.
• Monitoring and analyzing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
• Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
• Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
• Maintaining brand consistency and integrity across all content initiatives.
• Providing guidance and education in brand messaging, style guidelines, and voice.
• Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.
• Orchestrating multi-step email and newsletter campaigns, including segmentation and setup.

Qualifications

Qualities needed for the role:

• Bachelor’s degree in marketing, Communications, Journalism, or related field.
• Proven experience in content marketing, preferably in a digital publication.
• Minimum of 5 years of experience.
• Excellent writing and editing skills with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Strong understanding of SEO principles and best practices
• Experience with digital analytics tools such as Google Analytics or similar.
• Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

Additional Information

What you will get

Core Benefits:

• Medical Insurance for individual and family
• Annual leave – 25 days
• Remote working on Sundays
• Working anywhere – 1 month every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Wellbeing Benefits
• Family visa costs (up to a max of three children)
• Individual annual flight allowance for expats

International Relocation Package*:

• Paid flight to Riyadh – individual and family
• 60 days accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs
• Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable)

Local Relocation Package*:

• Paid flight to Riyadh – individual and family
• 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

*If eligible

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.