Content Marketing Executive

Lalamove; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Marketing Executive to enhance their presence in the Arabic market. This role involves supporting the marketing team in executing campaigns aimed at user acquisition and retention, while collaborating with cross-functional teams for strategic planning. The ideal candidate will have a strong background in both digital and offline marketing, along with a proven track record of successful campaign execution. Join a vibrant team where your contributions will significantly impact growth and customer loyalty in a fast-paced environment. If you are passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in digital and offline marketing.
• Strong command of Arabic and English for effective communication.

Responsibilities

• Plan and implement marketing campaigns for users and drivers.
• Track and optimize campaign performance and analyze competitors.

Skills

Digital Marketing

Campaign Management

Customer Acquisition

Retention Strategies

Bilingual Communication (Arabic & English)

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

HubSpot

Google Analytics

Job description

We are currently looking for a talented and driven Marketing Executive to join our team in Riyadh. As a key member of the Lalamove KSA marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Arabic market.

What You'll Do:

• Support Marketing team in planning and implementing campaigns for users and drivers in KSA
• Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
• Manage entire campaign workflow, including testing, creative, operational, and reporting
• Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
• Manage segmentation strategy for campaign testing and analysis
• Track and optimize campaign performance and monitor competitors' campaigns
• Collaborate with cross-functional teams for campaign strategy planning and execution
• Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned

What You'll Need:

• Bachelor’s degree in Marketing, Business, or related field
• Minimum 3 years of working experience in both digital and offline marketing
• Excellent command of spoken and written Arabic and English
• Familiarity with the Arabic market, consumer preferences, and marketing trends
• Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
• Proven track record of executing successful marketing campaigns and achieving measurable results