Commercial Licensing Director

Saudi Pro League (SPL); Riyadh; On-site; SAR 300,000 - 500,000; Full time

Job summary

A leading sports organization is seeking a Commercial Licensing Director to manage its licensing program and utilize image rights effectively. The role involves negotiating agreements, overseeing quality standards, and collaborating with marketing to enhance fan engagement. Ideal candidates will have significant experience in the football industry, strong negotiation skills, and a background in business or marketing.

Qualifications

• Minimum 7 years of senior leadership experience in the football industry.
• Demonstrated success in growing a commercial licensing program.

Responsibilities

• Manage commercial licensing and utilize image rights in line with brand guidelines.
• Oversee licensing agreements and relationships with licensees.
• Develop and implement the commercial licensing strategy for the league.

Skills

Negotiation

Communication

Contract Management

Strategic Planning

Education

Bachelor's degree in business, marketing, or a related field

Job description

Manage commercial licensing and utilize image rights commercially in line with brand guidelines whilst protecting SPL intellectual property and support developing an engaging fan experience. Managing the commercial licensing program for the Saudi Pro League. This includes establishing and maintaining relationships with licensees, negotiating, and overseeing licensing agreements, and ensuring the integrity of the league's brand and intellectual property.

Operational Responsibilities:

• Oversee the granting of licenses to third-party companies for producing and selling official merchandise.
• Monitoring and enforcing adherence to licensing agreements and brand guidelines.
• Conduct regular audits to ensure licensees meet quality standards and maintain the league's brand integrity.
• Negotiating licensing terms and agreements with potential partners.
• Identify and qualify potential licensing partners across various product categories.
• Negotiate and manage licensing agreements, ensuring terms are favorable to the league.
• Oversee the production, distribution, and quality control of licensed products.
• Monitor the marketplace to identify and address any unauthorized usage of league IP.
• Collaborate with the marketing team to promote the league's licensing program.
• Analyze licensing program performance and provide recommendations for improvement.
• Managing e-commerce platforms or official team stores for online merchandise sales.
• Managing players image rights plan, promotions and deals.
• Monitoring merchandise sales performance, analyzing market trends, and making data-driven decisions to optimize revenue.
• Monitor and report on the performance of partnership activations, providing data-driven insights to optimize future programs.
• Protecting the league's intellectual property rights through legal means.

Strategic & Leadership Responsibilities:

• Develop and implement the commercial licensing strategy for the Saudi Pro League
• Developing and implementing a merchandising strategy for the league, including product selection, pricing, and distribution channels.
• Developing and implementing the players image rights strategy for the league, including player persona, rate card, marketing strategy and sales plan.
• Ensuring compliance with legal and regulatory requirements in commercial licensing activities.
• Manage a team of licensing coordinators and specialists.

Performance Indicators:

• % Increase in licensing revenue growth.
• # Increase of licensed product categories.
• % Increase in royalty collection rate of contracted revenue.
• % Reduction in unauthorized use of league IP.
• % Increase in licensee satisfaction score positive feedback.

Internal & External Contacts:

• Commercial Licensing team
• Commercial functions and teams
• SPL Divisions and functions
• Business partners, sponsors, rights holders
• Vendors and Suppliers
• Sports international and national communities

Education & Experiences:

• Bachelor's degree in business, marketing, or a related field.
• Minimum 7 years of senior leadership experience in the football industry, preferably at the league or club level.

Knowledge & Skills:

• Strong negotiation and contract management skills
• Excellent communication and interpersonal abilities
• Demonstrated success in growing a commercial licensing program
• Knowledge of the Saudi Arabian and Middle Eastern sports/entertainment market

Company Industry

• Entertainment
• Recreation
• Theme Parks

Department / Functional Area

• Administration

Keywords

• Commercial Licensing Director

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