Commercial Director

FAENA; Umluj; On-site; SAR 450,000 - 600,000; Full time

Job summary

A luxury hospitality brand in Umluj, Saudi Arabia, seeks a Commercial Director to lead integrated strategies for Sales and Marketing. The ideal candidate has over 5 years of senior leadership experience in luxury brands and a proven record in market expansion and brand storytelling. This role demands strong leadership and stakeholder management skills, along with a passion for design and culture.

Qualifications

• Minimum 5 years of senior commercial leadership experience in luxury hospitality or lifestyle brands.
• Proven success in pre-openings, brand launches, or repositioning projects.
• Global outlook with strong regional experience and networks across the Middle East, Europe, and key international feeder markets.

Responsibilities

• Develop and execute an integrated strategy for Sales, Marketing, and Revenue functions.
• Build a world-class commercial team with a culture of innovation and performance.
• Identify and grow business opportunities across various segments.

Skills

Leadership

Communication

Revenue Optimization

Creative Storytelling

Analytical Skills

Job description

Job Description

As Commercial Director, you are the strategic mind behind our commercial success – curating compelling campaigns, elevating brand presence, nurturing high-value partnerships, and maximising revenue across all verticals. You’ll work alongside a team of visionaries to disrupt the traditional hospitality model and build meaningful connections with global tastemakers and discerning travelers.

Key Responsibilities

• Develop and execute an integrated strategy for Sales, Marketing, and Revenue functions under one cohesive vision.
• Build a world-class commercial team with a culture of innovation, collaboration, and performance.
• Identify and grow business opportunities across leisure, MICE, entertainment, fashion, art, and high-net-worth segments.
• Lead pricing, forecasting, and demand strategies to optimise RevPAR and overall profitability.
• Spearhead brand storytelling and campaign activations that captivate and convert.
• Manage key global and regional account relationships while expanding into new source markets.
• Oversee digital marketing, social media, and content strategy to amplify Faena’s brand voice and visual identity.
• Guide PR and brand collaborations to ensure Faena The Red Sea is a magnet for media, tastemakers, and global influencers.
• Leverage business intelligence and market insights to drive agile decision-making.
• Collaborate with ownership and executive leadership on long-term commercial planning.
• Partner closely with operations to ensure brand alignment and experience delivery across all guest touchpoints.
• Ensure strong pre-opening market presence, including commercial readiness for the launch phase.

Qualifications

• Minimum 5 years of senior commercial leadership experience in luxury hospitality or lifestyle brands.
• Proven success in pre-openings, brand launches, or repositioning projects.
• Global outlook with strong regional experience and networks across the Middle East, Europe, and key international feeder markets.
• Track record in revenue optimisation, brand growth, and digital innovation.
• A mix of creative instinct and analytical strength – you can tell a compelling story and deliver hard results.
• Entrepreneurial spirit and fearless approach to disrupting the status quo.
• Strong leadership, communication, and stakeholder management skills.
• Passion for design, culture, fashion, and art – Faena DNA is in your soul.