Commercial Development Manager - NP

Nestlé SA; Jeddah; On-site; SAR 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic professional to lead commercial strategies and enhance customer engagement in the Makkah Region. This role focuses on developing effective category strategies across various channels, including hotels and restaurants. The successful candidate will leverage their extensive experience to drive growth through insightful data analysis and strategic planning. Join a forward-thinking company that values innovation and collaboration, and make a significant impact on the market landscape.

Qualifications

• 5+ years of commercial/category experience with a strong understanding of growth drivers.
• Ability to strategize and adapt plans based on customer behaviors.

Responsibilities

• Lead the customer journey agenda to ensure value propositions are offered.
• Maintain oversight of PFME and drive customer communication initiatives.

Skills

Commercial Strategy

Category Management

Data Analysis

Customer Insights

Budget Management

Job description

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1- Channel 360

Prioritize channels and define strategies & growth drivers to succeed at the point of purchase by developing POS across channels. Focus channels include hotels, cafés & bakeries, restaurants, local & global chains.

2- Customer & Consumer

Lead the customer & consumer journey agenda to ensure the right value propositions are offered.

3- Commercial Process

Lead ICP within the respective category for the country to ensure timely cross-functional input and alignment with key category, brand, channel, consumer, and customer growth opportunities and activation platforms, as outlined in the category growth drivers.

4- Tools & Enablers

Ensure sales staff are equipped with appropriate category/channel tools, training, and support to effectively exploit new product launches and current platforms.

5- Budget Management

Maintain full oversight of PFME and lead all customer communication initiatives, including driving lead generation activities and in-store execution via the sales team.

6- Insights

Lead, develop, and accelerate 5C insights and channel management on a regional level.

What will make you successful…

• +5 years of commercial/category experience with a comprehensive understanding of internal processes driving growth across clusters/BU.
• Ability to strategize and utilize the most effective support channels to develop category-relevant strategies for the country.
• Strong understanding and incorporation of category strategies, trends, channels, and opportunities for customers & consumers.
• Ability to adapt plans based on knowledge of customer & consumer behaviors, including digital and out-of-home operations.
• Commercial experience (including revenue, profit, data analysis, promotional activities, pricing, etc.) with a strategic mindset.