Cluster Digital Marketing Manager

Accor Hotels; Yanbu`; On-site; SAR 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a strategic and ambitious Cluster Digital Marketing Manager to lead the digital marketing initiatives across its iconic hotels. This role offers significant growth potential and the opportunity to shape the future of digital marketing within the hospitality sector. You will develop comprehensive e-commerce strategies, manage online presence, and collaborate with various stakeholders to enhance brand visibility and performance. If you are passionate about digital marketing and eager to innovate in a dynamic environment, this is the perfect opportunity for you.

Benefits

Discounted Heartist rates

Opportunities to grow and travel

Ongoing learning and development

Work with leading revenue management platforms

Qualifications

• 5+ years in E-Commerce/Digital Marketing within Hospitality or Retail.
• Strong understanding of digital marketing strategies and best practices.

Responsibilities

• Develop digital annual plan and budget for hotels.
• Execute digital marketing activities across various channels.
• Analyze web performance and report on campaign effectiveness.

Skills

E-Commerce/Digital Marketing

SEO/SEA

Email Marketing

Social Media Management

Analytical Skills

Customer Relationship Management

Education

Degree in Hospitality Management

Degree in Marketing

Degree in Communications

Tools

IDeaS

Job description

Company Description

At Accor, we believe that hospitality is a work of heart. We understand that individual passion and a shared sense of accomplishment create a rewarding experience for our guests. We foster a diverse and inclusive workplace that values every team member's contribution. We are committed to ethics, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an extensive portfolio of iconic hotels and brands, Accor offers numerous opportunities for career growth and professional development worldwide.

Join a team where you can be authentic, grow, create your path, work with purpose, and feel valued.

This senior role offers significant impact and growth potential for an ambitious candidate. Consider making it your next move.

Job Description

We seek a strategic and ambitious senior leader to shape the future of digital marketing across our iconic hotels.

As Cluster Digital Marketing Manager, you will:

• Develop the digital annual plan and budget for hotels across direct and indirect channels
• Contribute to hotel strategy by collaborating with stakeholders in Marketing, Sales, Revenue, PR, and F&B
• Create quarterly and annual e-commerce and digital marketing plans covering all digital channels
• Execute digital marketing activities, including SEO/SEA, email marketing, social media, display advertising, Metasearch, and influencer collaborations
• Report on and analyze web direct and indirect performance
• Measure and report campaign performance against ROI and KPIs
• Ensure hotels' presence on key social platforms relevant to source markets and oversee social content production

• Manage CRM and email marketing via third-party tools for rooms, F&B, and other outlets, aligned with strategy and guidelines

• Monitor and assist in maintaining rate parity with the Revenue Director/Manager across channels
• Manage online reputation for hotels
• Regularly review competitors' offerings to maintain content quality and appeal
• Identify trends and insights to optimize spend and performance
• Brainstorm innovative growth strategies
• Use analytical skills to evaluate customer experience across channels and touchpoints
• Promote Accor App visibility and usage among hotels
• Collaborate with agencies and vendors
• Assess emerging technologies and recommend adoption where appropriate

Qualifications

• Minimum 5 years' experience in E-Commerce/Digital Marketing within Hospitality or Retail
• Degree in Hospitality Management, Marketing, or Communications
• Proficiency in English, both verbal and written
• Strong understanding of current digital marketing strategies and best practices
• Excellent presentation and customer relationship skills
• Energetic and passionate about work
• Innovative mindset

Additional Information

• Enjoy discounted Heartist rates across our global network of properties, food and beverage venues, and wellness centers
• Opportunities to grow and travel across more than 110 countries and 45 hotel brands
• Ongoing learning and development, including Accor’s Revenue Management Academy certification
• Work with leading revenue management platforms like IDeaS