Cluster Digital Marketing Manager

Accor; Yanbu`; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic and ambitious Cluster Digital Marketing Manager to lead digital marketing initiatives for its iconic hotels. This role offers the opportunity to develop comprehensive digital strategies, collaborate with various teams, and innovate growth strategies. The ideal candidate will have a strong background in digital marketing within hospitality, excellent analytical skills, and a passion for creating impactful customer experiences. Join a diverse and inclusive workplace that values your contributions and offers extensive career growth opportunities across a global network.

Benefits

Discounted Heartist rates

Opportunities to grow and travel

Continuous learning opportunities

Work with industry-leading revenue management platform

Qualifications

• 5+ years in E-Commerce or Digital Marketing in hospitality or retail.
• Strong understanding of digital marketing strategies and best practices.

Responsibilities

• Develop annual digital plans and budgets for hotels.
• Plan and execute digital marketing activities across channels.
• Manage online reputation and analyze web performance.

Skills

Digital Marketing

E-Commerce

SEO/SEA

Social Media Management

Analytical Skills

Customer Relationship Management

Presentation Skills

Education

Degree in Hospitality Management

Degree in Marketing

Degree in Communications

Tools

IDeaS Revenue Management Platform

CRM Tools

Job description

Company Description

At Accor, we believe that hospitality is a work of heart. We understand that individual passion and a shared sense of accomplishment create a rewarding experience for our guests. We foster a diverse and inclusive workplace that values each team member's contribution. Committed to ethics, responsible tourism, sustainability, community outreach, and diversity, we offer extensive opportunities for career growth across our global portfolio of iconic hotels and brands.

Join a team where you can be authentic, grow, create your path, work with purpose, and feel valued.

This senior role offers significant impact and growth potential for an ambitious candidate. Consider making it your next move.

Job Description

We seek a strategic, ambitious senior leader to shape the future of digital marketing for our iconic hotels.

As Cluster Digital Marketing Manager, your responsibilities will include:

1. Developing the annual digital plan and budget for hotels across direct and indirect channels.
2. Contributing to hotel strategy by collaborating with Marketing, Sales, Revenue, PR, and F&B teams.
3. Creating quarterly and yearly digital marketing plans covering all digital channels and strategies (direct and indirect).
4. Planning and executing digital marketing activities such as SEO/SEA, email marketing, social media, display advertising, metasearch, and influencer collaborations.
5. Reporting and analyzing web performance across direct and indirect channels.
6. Measuring campaign performance against goals, ROI, and KPIs.
7. Ensuring hotel presence on key social platforms relevant to target markets and overseeing social content creation.
8. Managing CRM and email marketing campaigns using third-party tools for rooms, F&B, and other outlets, aligned with corporate guidelines.
9. Monitoring and supporting rate parity across distribution channels in collaboration with Revenue teams.
10. Managing the online reputation of hotels.
11. Regularly reviewing competitors' content and offerings to maintain competitiveness.
12. Identifying trends and insights to optimize spend and performance.
13. Brainstorming innovative growth strategies.
14. Utilizing analytical skills to evaluate customer experience across channels and touchpoints.
15. Ensuring visibility and usage of the Accor App across hotels.
16. Collaborating with agencies and vendors.
17. Evaluating emerging technologies and providing leadership on their adoption.

Qualifications

• Minimum of 5 years' experience in E-Commerce or Digital Marketing within hospitality or retail sectors.
• Degree in Hospitality Management, Marketing, or Communications.
• Excellent command of English, both verbal and written.
• Strong understanding of current digital marketing strategies and best practices.
• Excellent presentation and customer relationship skills.
• Energetic, passionate, and innovative in approach.

Additional Information

• Enjoy discounted Heartist rates across our global network of properties, F&B venues, and wellness centers.
• Opportunities to grow and travel across more than 110 countries and 45 hotel brands.
• Continuous learning opportunities, including Accor’s Revenue Management Academy certification.
• Work with industry-leading IDeaS revenue management platform.