Cluster Digital Marketing Manager

NOVOTEL; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading hotel in Riyadh is seeking a Digital Marketing Manager to enhance their online presence and drive bookings. The ideal candidate will develop strategies in SEO, social media, and online advertising while managing content across platforms. This role requires strong analytical skills and experience in the hospitality industry. Join a dynamic team to innovate and engage with guests digitally.

Qualifications

• 3-5 years of experience in digital marketing, preferably in hospitality.
• Strong knowledge of SEO, SEM, and social media marketing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage and grow the hotel's social media presence.
• Optimize the hotel’s website performance and SEO.

Skills

SEO

SEM

Digital Marketing

Content Creation

Communication

Project Management

Analytics

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Digital Media

Bachelor’s degree in Communications

Tools

Google Analytics

Facebook Ads Manager

Email Marketing Platforms

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Key Responsibilities:

1. Digital Strategy & Planning: Develop and execute a comprehensive digital marketing strategy aligned with the hotel’s business goals. Ensure all digital activities adhere to Accor’s brand guidelines and digital standards. Monitor market trends and competitor digital activities to identify opportunities for innovation.
2. Website & SEO Management: Optimize the hotel’s website performance, content, and booking conversion rates. Implement SEO/SEM strategies to improve search engine ranking and visibility. Collaborate with Accor’s digital teams to update content, promotions, and special offers.
3. Social Media & Content Marketing: Manage and grow the hotel's presence across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.). Develop engaging content, including text, images, and videos, to enhance audience engagement. Work closely with influencers and brand ambassadors to boost digital reach and engagement.
4. Online Advertising & Performance Marketing: Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.). Optimize digital advertising spend to maximize ROI and direct bookings. Track and analyze campaign performance, making data-driven recommendations for improvement.
5. Email Marketing & CRM: Develop targeted email marketing campaigns to engage past and potential guests. Work with Accor’s CRM tools to enhance customer retention and loyalty.
6. E-commerce & OTA Management: Optimize the hotel’s presence on Online Travel Agencies (OTAs) such as Booking.com and Expedia. Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
7. Analytics & Reporting: Track and report key digital performance metrics (website traffic, social media engagement, conversion rates, etc.). Utilize tools like Google Analytics, Facebook Insights, and Accor’s digital dashboard to measure success. Provide regular performance reports and insights to the Director of Business Development.

Qualifications

Qualifications & Experience: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. 3-5 years of experience in digital marketing, preferably within the hospitality industry. Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation. Experience with Google Analytics, Facebook Ads Manager, and email marketing platforms. Familiarity with Accor’s digital tools and systems is a plus. Strong analytical skills and ability to interpret data for decision-making. Excellent communication and project management skills.

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