Chief Marketing Officer (CMO004)

Foreground Consultancy; Riyadh; On-site; SAR 400,000 - 600,000; Full time

Job summary

A leading Saudi lifestyle and entertainment brand seeks a Chief Marketing Officer in Riyadh. The role involves designing an integrated marketing function, leading brand development, and ensuring customer engagement through innovative strategies. Ideal candidates should possess extensive experience and cultural insight to resonate with audiences across the Kingdom.

Qualifications

• 15+ years of progressive marketing leadership experience.
• Proven experience in fast-growth businesses.
• Fluent in Arabic and English.

Responsibilities

• Define marketing strategy and brand positioning.
• Build and mentor an internal marketing team.
• Lead campaign development across platforms.

Skills

Digital Media

Product Marketing

Customer Loyalty

Messaging

Marketing Strategy

Customer Engagement

Campaigns

Analytics

Social Media

Leadership

Education

Bachelors degree in Marketing

Masters degree preferred

Job description

Job Description:

Foreground is partnering with a fast-scaling Saudi lifestyle and entertainment brand to appoint an emotionally intelligent, data-literate, and creatively boldChief Marketing Officer (CMO), based in Riyadh. The company operates at the intersection of retail, hospitality, and digital experience, and is actively expanding its footprint both online and across flagship venues. This appointment is a board-level mandate to build a marketing ecosystem that drives brand equity, customer loyalty, and growth across channels.

Role Purpose

To design and lead a fully integrated marketing function that connects the brand with its evolving audience, translates strategic ambition into creative storytelling, and builds a platform for sustainable customer acquisition and retention across the Kingdom and beyond.

Key Responsibilities

• Define the end-to-end marketing strategy, including brand positioning, digital media, campaign planning, customer engagement, and product marketing, aligned with the companys commercial objectives and market expansion plans.


• Build and mentor an internal marketing team across disciplines content, performance marketing, brand partnerships, CRM, design, and social media while overseeing external agencies and production partners.


• Own customer segmentation, persona development, and omnichannel lifecycle management, ensuring tailored communication and personalized experiences at scale.


• Lead campaign development across platforms ATL, BTL, and digital from strategic concept to performance analysis, across launches, collaborations, seasonal campaigns, and loyalty initiatives.


• Shape the companys brand architecture, visual identity, and tone of voice, ensuring coherence across retail environments, digital platforms, activations, and public communications.


• Introduce a performance-driven culture through real-time marketing analytics, channel attribution, and ROI benchmarking using leading marketing platforms and CRM tools.


• Serve as a key member of the executive team, partnering with product, operations, retail, and finance to align customer experience with business strategy and revenue targets.


• Represent the brand in key partnership, media, and industry forums; lead the companys thought leadership and cultural positioning initiatives.

Ideal Candidate Profile

• 15+ years of progressive marketing leadership experience in lifestyle, entertainment, consumer brands, or integrated retail environments, with a track record of growing brands in Saudi Arabia or the GCC.


• Proven experience launching and scaling marketing operations in fast-growth businesses with high customer visibility and diverse revenue streams.


• Deep expertise in brand strategy, content ecosystems, omnichannel customer engagement, and digital acquisition.


• Bachelors degree in Marketing, Business, or Communications; Masters degree or global brand experience is preferred.


• Fluent in Arabic and English, with the ability to develop culturally relevant creative and strategic messaging.


• Hands-on and collaborative leadership style with a strong command of both strategy and execution.

Required Skills:

Digital Media
Product Marketing
Customer Loyalty
Operations
Messaging
Entertainment
Analysis
CRM
Customer Engagement
Customer Experience
Arabic
Partnerships
Marketing Strategy
Business Strategy
Retail
Architecture
Campaigns
Analytics
Strategy
Social Media
Finance
Planning
Design
Marketing
Business
English
Leadership
Communication
Management