Category Development Sr. Specialist

Mayar Foods; Eastern Province; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading FMCG company is seeking a Category Development Sr. Specialist in Eastern Province, Saudi Arabia. The successful candidate will enhance category growth through demand insights and trade marketing strategies, collaborating with various stakeholders. The role requires strong analytical abilities, strategic thinking, and experience in commercial planning.

Qualifications

• 4+ years of experience in Commercial Planning or Trade Marketing.
• Professional certifications such as Category Management Association (CMA) or Shopper Marketing credentials.
• Strong data analysis skills with syndicated data source experience.

Responsibilities

• Collaborate with the Category Manager to implement product assortment strategies.
• Assist in demand forecasting and inventory management.
• Develop trade marketing plans for category expansion.

Skills

Demand Planning and Forecasting

Trade & Shopper Marketing

Sales & Channel Understanding

Strategic Thinking

Analytical Thinking & Problem Solving

Negotiation & Relationship building

Education

Bachelor's degree in Business Administration with Sales/Marketing Majors

Master's degree in Business Administration with specialization in Sales/Marketing or Strategy

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Summary
Category Development Sr. Specialist to assist in driving category growth through the integration of demand insights, trade marketing strategies, and In-Market execution. The role ensures seamless planning and execution across internal and external stakeholders, enhancing category look & feel on & off-shelf and building strong supplier network. Analyse competitor s activities (flyers, activations), keep an update on market prices and adapt all of the collected information into planning.
Job Responsibilities
Key Area
Key Responsibilities
Category Assortment
Collaborate with the Category Manager to develop and implement strategies for product assortment, ensuring the right mix of products to meet customer needs and achieve sales goals
Demand Planning Integration
Assist in developing accurate demand forecasts by analysing historical sales data, market trends, and promotional activities, Work closely with sales, marketing, and supply chain teams to align demand forecasts with business objectives and Participate in process improvement initiatives to enhance forecasting accuracy and inventory management
Trade & Activation Planning
Develop and execute trade marketing plans that drive category expansion, including new listings, planograms, store openings, and promotions. Ensure alignment of BTL activities with category strategies and demand forecasts.
Promotional Activities
Suggest and negotiate promotional offers, complete the formalities of the promo plan, and assist in the promo optimization process
Perfect Store and Execution Excellence
Develop and update Perfect Store guidelines across Modern Trade, Wholesale, Traditional Trade, and Vans. Define Minimum Assortment Lists (MSL), planograms, POSM guidelines, and in-store execution standards. Track and analyse in-market execution KPIs, providing feedback loops for continuous improvement.
Key Result Areas (KRAs)
- Growth of category sales, share, and profitability
- Forecast accuracy improvement (baseline and incremental)
- Execution of Perfect Store programs across channels
- Development of strong customer relationships for category leadership
- Joint accountability for category P&L and spend optimization in partnership with Finance
Key Interfaces of the role
Internal Interface
• Leadership team
• Finance & accounting team
• Sales team
• Supply Chain & Logistics team
• Marketing Team
External Interface
• Key Accounts & Customers
• Research Agencies
Key Competencies
Technical Competencies
• Demand Planning and Forecasting
• Trade & Shopper Marketing
• Sales & Channel Understanding
• Syndicated Channel Analysis (Nielsen)
• POSM and Retail Execution Planning
Behavioural Competencies
• Strategic Thinking
• Analytical Thinking & Problem Solving
• Strong Collaboration & Influence
• Results Orientation & Accountability
• Effective Communication
• Adaptability & Agility
• Negotiation & Relationship building
Job Specification
Essential Requirements
Desirable Attributes
Educational Qualifications
• Bachelor s degree in Business Administration with Sales/ Marketing Majors
• Master s degree in Business Administration with specialization in Sales/ Marketing or Strategy
Experience
• 4+ years of experience in Commercial Planning, Trade Marketing, Demand Planning, or Category Development within FMCG
• Professional certifications such as Category Management Association (CMA) or Shopper Marketing credentials
• Prior experience in retailer engagement or Joint Business Planning
Any Others
• Strong data analysis skills with experience working with syndicated data sources
• Proficiency in written and verbal English

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