Responsible for executing day-to-day digital marketing operations with an emphasis on paid search, display, retargeting, and paid social advertising, ensuring they meet the goals and needs of the marketing team.
Responsibilities:
- Assist the segment and campaign manager and coordinate with internal clients to plan and execute marketing campaigns.
- Coordinate with clients and prepare schedules for all campaigns.
- Supervise the effective implementation of marketing campaigns, recommend changes, and modify campaign data as needed.
- Analyze campaigns and provide recommendations for optimization.
- Prepare detailed selection criteria and ensure all objectives are achieved.
- Perform tests to ensure precision in campaign implementation.
- Maintain campaign data and update management systems accordingly.
- Supervise response handling and assist in distributing campaign information.
- Document campaign strategies and prepare promotional activities.
- Assist the campaign manager in delivering marketing data and supporting campaign planning.
- Oversee daily interactive workflows and procedures.
- Troubleshoot campaign issues to ensure quality.
- Monitor inventory daily for all campaigns and ensure client satisfaction.
- Participate in pricing and planning strategies, assessing inventory needs.
- Resolve complex ad-serving issues.
- Design and monitor metrics in coordination with account management.
- Analyze systems, recommend improvements, and prepare reports.
Minimum requirements:
- Bachelor's degree in communication, digital marketing, or related fields.
- At least 2 years of relevant experience.
- Strong problem-solving skills.
- Exceptional communication and project management skills.
- In-depth knowledge of B2B and B2C campaigns.
Skills required:
- Excellent analytical skills.
- Good communication and interpersonal skills.
- Attention to detail for data analysis.
- Critical thinking and problem-solving abilities.
- Ability to work under pressure and motivation to succeed in a competitive environment.