Bus Sales Manager

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Truck & Bus Sales & Marketing Coordinator Job Description

The Job

Job Title

Truck & Bus Sales & Marketing Coordinator

Job Code

TBD

Job Category

Sales & Marketing

Job Functionality / Department

Sales & Marketing - Commercial Vehicles

Job Location

NAT Group (Head Office)

Job Grade

Mid-Senior Level

Reporting to

Sales Director

Competencies & Proficiency Levels

CORE COMPETENCIES (Applicable to Business/Team Leaders only)

Proficiency Level

LEADERSHIP COMPETENCIES (Job-Specific)

Proficiency Level

1. Customer-Centricity

4

1. Strategic Thinking & Planning

3

2. Advanced Communication with Impact

4

2. Lead & Inspire

3

3. Productivity

5

3. Problem-Solving & Decision-Making

4

4. Collaboration

5

4. Developing, Mentoring & Coaching

3

5. Initiative

5

5. Delegation & Empowerment to Others

3

Technical / Job-Specific Competencies

Competency

Proficiency Level

1. Truck & Bus Product Knowledge

5

2. Sales Process Management

4

3. Marketing & Promotion Strategy

4

4. Customer Relationship Management (CRM)

4

5. Event Planning & Exhibition Coordination

4

6. Market Analysis & Competitor Research

4

Proficiency Levels Definition

1

2

3

4

5

Basic Awareness

Elementary Knowledge

Mandatory Skill Level

Advanced Expertise

Mastery Level

Key Responsibilities & Accountabilities

1. Sales Coordination & Support

• Support the sales team in managing the truck & bus sales cycle, ensuring smooth transactions and customer satisfaction.
• Assist in negotiating and closing sales deals, particularly in the commercial vehicle sector.

1. Marketing & Promotional Strategy

• Develop and execute marketing strategies specifically tailored to the truck & bus segment, including digital, print, and event-based promotions.
• Ensure the companys truck & bus offerings are well-positioned in the market through effective brand communication.

1. Customer Relationship Management

• Build and maintain strong relationships with customers, understanding their requirements and providing consultative sales support.
• Provide after-sales support to ensure continued satisfaction and repeat business.

1. Exhibitions & Trade Show Management

• Organize and manage truck & bus exhibitions and events to showcase products and generate new leads.
• Collaborate with the marketing team to create compelling display materials and product information.

1. Sales Reporting & Analysis

• Monitor and report on sales performance, market trends, and competitor activities in the truck & bus segment.
• Provide insights and recommendations based on data to improve sales strategies and outcomes.

1. Product Consultation & Sales Strategy

• Provide consultative selling expertise to customers, helping them select the right truck or bus based on their operational needs.
• Collaborate with the sales and management teams to set pricing strategies and promotions for maximum impact in the market.

Work Interactions & Communication Radius

Internal Interactions, Communications & Relationships

External Interactions, Communications & Relationships

Sales Director

Truck & Bus Customers

Sales Team

Dealers & Distributors

Marketing Team

Event Organizers & Industry Partners

Product Management Team

Media & Advertising Agencies

Qualifications, Experience & Essential Job Requisites

Qualifications (Education & Professional Certifications)

Experience

Essential Job Requisites

Bachelor&aposs degree in Marketing, Business Administration, or related field

5+ years in sales and marketing, preferably in commercial vehicles or automotive industry

In-depth knowledge of the truck and bus market

Certifications in Sales or Marketing are a plus

Experience in managing exhibitions or trade events

Strong negotiation and communication skills

Valid Drivers License

Proven track record in B2B sales within automotive or commercial vehicles

Ability to work independently and in a team environment

Scope of Supervision

• Supervises the organization of truck & bus sales operations and marketing activities within the company.
• Provides coordination support to the sales team but does not have direct authority over other departments.
• Works closely with the sales director to ensure the truck & bus sales department operates efficiently and achieves sales goals.