The Brand Sales Manager at Fortinet plays a crucial role in driving sales and brand awareness within the IT Services sector. This position is designed for a dynamic individual who can develop and implement strategic sales plans to achieve revenue targets while enhancing the company's market presence. The ideal candidate will possess a deep understanding of cybersecurity solutions and the ability to communicate their value effectively to potential clients. This role requires a blend of strategic thinking, relationship building, and sales expertise to navigate the competitive landscape of IT services.
Responsibilities
- Develop and execute comprehensive sales strategies to meet and exceed sales targets.
- Identify and engage potential clients through networking, cold calling, and industry events.
- Build and maintain strong relationships with existing clients to ensure customer satisfaction and retention.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Collaborate with marketing teams to create promotional materials and campaigns that align with sales objectives.
- Prepare and deliver compelling presentations to stakeholders and decision-makers.
- Monitor and analyze sales performance metrics to adjust strategies as needed.
- Provide training and support to sales team members on product knowledge and sales techniques.
- Participate in industry conferences and events to represent the brand and network with potential clients.
- Stay updated on industry developments and emerging technologies to position the brand effectively.
Preferred Candidate
- Proven track record of achieving sales targets in the IT services industry.
- Strong interpersonal and communication skills to build rapport with clients.
- Ability to work independently and as part of a team in a fast-paced environment.
- Excellent analytical skills to interpret sales data and market trends.
- Demonstrated leadership abilities to mentor and guide junior sales staff.
- Creative problem-solving skills to address client needs and challenges.
- Adaptability to changing market conditions and client requirements.
- Strong negotiation skills to close deals effectively.
- Passion for technology and a deep understanding of cybersecurity solutions.
- Commitment to continuous learning and professional development.
Skills
- Strong understanding of cybersecurity products and solutions.
- Excellent verbal and written communication skills.
- Proficiency in CRM software and sales analytics tools.
- Ability to create and deliver engaging presentations.
- Strong negotiation and closing skills.
- Project management skills to oversee sales initiatives.
- Networking skills to build relationships in the industry.
- Ability to work under pressure and meet deadlines.