Overview
BSM is the Primary conduit between the corporate merchant team and the customer, ensuring a seamless customer experience aligned to the company vision while effectively driving sales. The BSM owns his brand/categories of business and is responsible for ensuring product solutions, training and scalable business to all the sub GTMs met through managing, mentoring and developing a cross-functional sales team. He is expected to lead, problem solve and possess an intuitive sense to think ahead.
Responsibilities
- Lead, problem solve and think ahead to drive sales and customer experience aligned with company vision.
- Own brand/categories of business and ensure product solutions and scalable business across sub-GTMs by managing, mentoring and developing a cross-functional sales team.
- Collaborate with stakeholders to plan and execute initiatives that optimize performance and customer satisfaction.
- Maintain records, track metrics, and report progress to senior management.
Skills
- Vendor Relationship Management: Maintain cordial relationships with vendors, align objectives and strategies, act as a source of business intelligence, negotiate win-win deals, and implement returns processes safeguarding partner and company interests.
- Customer Relations Management: Engage with customers periodically, understand needs, provide solutions, and address issues with relevant stakeholders.
- Inventory Management: Plan inventory and sell-out, maintain optimum stock levels, move slow-moving inventory at the right time, and optimize inventory and AR in the market.
- Maintaining a right product mix to balance margins and demand.
- Stakeholder Management: Manage stakeholders, comply with diverse requirements, cooperate while safeguarding organizational and customer interests.
- Compliance: Ensure compliance with statutory and vendor requirements.
- Increasing Channel Breadth and activating existing customers who have not yet been billed.
- Data Management and Analysis: Maintain sales records, analyze data, present findings to senior management, and act on insights.
- Competitive Intelligence: Obtain information about competition to inform proper planning.
- Engage OEMs on pricing supports, marketing activities, and ensure appropriate claims on OEMs when due.
- Follow up on product sales receivable and ensure no overdue invoices.
- Plan and execute marketing activities that facilitate sales.
- Keep proper records of sales, inventory, sales receivables, credit limits, etc.