Brand Marketing Specialist

proven; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

Join a dynamic and innovative company that is focused on driving growth through strategic market analysis and trade marketing initiatives. In this role, you will be responsible for planning and executing trade promotions, managing budgets, and collaborating with sales teams to enhance product visibility. You will also have the opportunity to engage in digital activations and e-commerce strategies, ensuring that new products reach the market effectively. If you are passionate about marketing and eager to make a significant impact, this position offers a chance to contribute to exciting projects and drive the company's success in a competitive landscape.

Qualifications

• Experience in trade marketing and market analysis is essential.
• Strong understanding of budget management and promotional strategies.

Responsibilities

• Plan and implement trade promotion programs to achieve sales targets.
• Analyze competitor activities and consumer trends for growth opportunities.
• Manage logistics for exhibitions and promotional events.

Skills

Market Analysis

Trade Marketing

Budget Management

Sales Promotion

E-Commerce Strategy

Digital Marketing

Education

Bachelor's Degree in Marketing or Business

Tools

E-Commerce Platforms

Analytical Tools

Job description

Job Objective
Contribute to achieving the objectives of the company by analyzing market data and executing the assigned responsibilities and sharing the updates with the line manager continuously.

Key Responsibilities

TM Activities (MT, Foodservice)

• Plan, develop, and implement trade promotion programs and sampling activations to achieve sales volume targets.
• Keep track of annual trade marketing budget with monthly breakdown of expenditures; analyze variances and initiate corrective actions.
• Assess profitability and monitor performance of trade marketing activities planned and report results on a monthly basis.
• Manage promo stock distribution and ensure its availability.
• Control shelf prices and sales achievement throughout the promo and assess its performance pre, during and post promo parameters.
• This role may include additional responsibilities, both directly and indirectly related to the primary responsibilities, as determined by the organization's changing needs and objectives.
• Analyze and monitor competitor and consumer activities to identify opportunities for growth, by running regular store checks in selected outlets on a monthly basis; reports to be supported and documented with pictures.
• Cooperate with the Sales team and work along with them to gain insights that will help in formulating necessary trade activities and promotions.

NPD

• Promote the sales of new products and SKUs that are created based on market and consumer needs, while recommending the optimal marketing activities that can be deployed to achieve the assigned targets.
• Track and monitor new market entry in specific NPD area related mainly to the value-added segment i.e. Shawarma players in both Food service and retail, FPP, marinated, etc.

Digital Activations & E-Commerce Platforms

• Fully maximize Qualiko’s online visibility by sourcing beneficial and lucrative e-commerce platforms partnerships from both a B2B and B2C outlook, while ensuring proper branding and labeling adhered across.
• Support with the execution of influencer activations campaigns in KSA in terms of SKUs allocation, booking products, sourcing and delivery of assigned SKUs that need to be promoted.

Exhibitions

• Managing corporate collateral and brand assets required for KSA exhibitions (i.e. Saudi Food Show + In-Flavour).
• Assist in tendering process whenever required that would fall under compliance procedures.
• Work with local suppliers to manage key trade shows’ POSM and catering requirements.
• Handling the necessary logistics required for photoshoot and videography during show’s date.