Brand Marketing Manager

Saudi Petroleum Services Polytechnic; Jeddah; On-site; SAR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic brand manager to shape and execute compelling brand strategies. In this role, you will lead integrated campaigns, collaborate with cross-functional teams, and drive innovative product launches. Your expertise in brand management within the F&B or FMCG sectors will be crucial as you conduct market research, manage agency partnerships, and align efforts with marketing strategies. Join a forward-thinking company where your insights and creativity will directly impact brand performance and consumer engagement.

Qualifications

• 4-6 years in brand management, ideally within F&B, QSR, or FMCG.
• Strong understanding of product marketing and consumer research.

Responsibilities

• Develop and implement brand strategy and storytelling across platforms.
• Lead integrated campaigns for product launches and promotions.

Skills

Brand Management

Product Marketing

Consumer Research

Campaign Execution

Creative Agency Management

Performance Marketing

Job description

Key Responsibilities

• Develop and implement brand strategy, tone of voice, and storytelling across platforms
• Lead integrated campaigns across product launches, events, promotions, and seasonal moments
• Collaborate with R&D, Creative, and Digital teams to bring new menu items to life
• Conduct market and trend research to identify white space opportunities
• Drive pricing and promotion strategy in collaboration with operations
• Manage agency partners across creative production and research initiatives
• Build feasibility studies and business cases for new channels like Catering, Events, and D2C Website/App and more
• Lead event partnership strategy (e.g. sports leagues, concerts) and align execution with Trade Marketing
• Set KPIs, monitor brand performance, and deliver actionable insights and reporting

Ensure consistent cross-functional alignment with Product Development, Trade Marketing, Digital, and Operations

Skills

Must-Have Experience:

• 4–6 years in brand management, ideally within F&B, QSR, or FMCG
• Strong understanding of product marketing, consumer research, and campaign execution
• Experience managing creative and research agencies
• Familiarity with performance marketing and data-led decision making
• Proven ability to work cross-functionally in a fast-paced, multi-brand environment

Bonus Points:

• Experience launching or scaling catering, events, or D2C digital channels
• Understanding of food aggregator platforms and promotional mechanics
• Insight into culinary trends and consumer food behaviors