Brand Marketing Manager

Pillars Investment Company; Jeddah; On-site; SAR 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive innovative strategies across various platforms. In this role, you will lead integrated campaigns, collaborate with creative teams, and conduct market research to identify growth opportunities. Your expertise in brand management within the F&B sector will be crucial as you manage agency partners and develop compelling narratives that resonate with consumers. This exciting position offers a chance to shape the brand's future while working in a fast-paced, multi-brand environment. If you are passionate about brand storytelling and strategic marketing, this opportunity is perfect for you.

Qualifications

• 4–6 years in brand management, ideally within F&B, QSR, or FMCG.
• Strong understanding of product marketing and campaign execution.

Responsibilities

• Develop and implement brand strategy and storytelling across platforms.
• Lead integrated campaigns and collaborate with cross-functional teams.
• Conduct market research to identify opportunities and drive pricing strategy.

Skills

Brand Management

Product Marketing

Consumer Research

Campaign Execution

Creative Agency Management

Performance Marketing

Job description

Key Responsibilities

• Develop and implement brand strategy, tone of voice, and storytelling across platforms
• Lead integrated campaigns across product launches, events, promotions, and seasonal moments
• Collaborate with R&D, Creative, and Digital teams to bring new menu items to life
• Conduct market and trend research to identify white space opportunities
• Drive pricing and promotion strategy in collaboration with operations
• Manage agency partners across creative production and research initiatives
• Build feasibility studies and business cases for new channels like Catering, Events, and D2C Website/App and more
• Lead event partnership strategy (e.g. sports leagues, concerts) and align execution with Trade Marketing
• Set KPIs, monitor brand performance, and deliver actionable insights and reporting

Ensure consistent cross-functional alignment with Product Development, Trade Marketing, Digital, and Operations

Skills

Must-Have Experience:

• 4–6 years in brand management, ideally within F&B, QSR, or FMCG
• Strong understanding of product marketing, consumer research, and campaign execution
• Experience managing creative and research agencies
• Familiarity with performance marketing and data-led decision making
• Proven ability to work cross-functionally in a fast-paced, multi-brand environment

Bonus Points:

• Experience launching or scaling catering, events, or D2C digital channels
• Understanding of food aggregator platforms and promotional mechanics
• Insight into culinary trends and consumer food behaviors