Brand Manager Enterogermina

Opella Healthcare Group; Jeddah; On-site; SAR 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Brand Manager to lead the Enterogermina brand in KSA & Gulf. This role focuses on building consumer-centric brands, driving market share, and achieving financial targets. You'll develop innovative marketing strategies, engage with healthcare professionals, and manage brand performance. Join a diverse team dedicated to making a difference in consumer healthcare, where your insights and creativity will shape the future of the brand. If you're passionate about brand management and eager to create impactful campaigns, this opportunity is perfect for you.

Qualifications

• Experience in growing FMCG brands with a consumer-first mindset.
• Proficient in data analysis and market data interpretation.

Responsibilities

• Develop and implement brand activation and media campaigns.
• Oversee demand forecasting and brand P&L management.

Skills

Brand Planning

Consumer Engagement

Data Analysis

Innovation Management

Communication Skills

Problem Solving

Education

Bachelor’s degree in Science

Bachelor’s degree in Business

Tools

Market Data Interpretation Tools

Job description

Brand Manager Enterogermina page is loaded

Brand Manager Enterogermina

Locations: Cairo, Jeddah

Time type: Full time

Posted on: Posted 30+ Days Ago

Time left to apply: End Date: May 2, 2025 (21 hours left to apply)

Job requisition ID: R2785286

Title: Brand Manager Enterogermina – KSA & Gulf

Reporting Line: AMET Zone Brand & Capabilities Lead

Job Purpose

Responsible for the assigned portfolio to build loved, purposeful, and consumer-centric brands and deliver market share and financial targets.

Key Accountabilities

1. Brand planning: Develop and implement effective brand activation, HCP, digital, and media campaigns to engage target audiences.
2. Brand building: Develop brand fundamentals (Brand Pulse) to ensure the creation of strong, loved, and enduring brands.
3. Consumer Champion: Stay abreast of consumer motivations and trends, systematically uncovering the latest consumer, shopper, and HCP insights.
4. Innovation: Lead product innovation pipeline from concept to in-market launch, collaborating with science hub and manufacturing/supply teams.
5. Consumer / HCP Engagement & Experience Plan: Develop integrated assets and campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
6. Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment, focusing on prioritization and tracking progress against top deliverables.
7. Performance focus: Drive results, establish a monthly cadence to monitor performance, and take proactive actions to course correct or scale quickly.

Core competencies

• Consumer-first mindset & approach
• Data-driven, believer in analytics, performance-oriented
• Innovative, curious, and open to continuous learning & improvement
• Ability to balance long-term strategy with short-term needs
• Strong communication and storytelling skills
• Business-focused with problem-solving abilities
• Agile mindset, adaptable to changing environments

Experience

• Marketing professional with a background in consumer healthcare
• Proven success in growing FMCH and/or FMCG brands
• Financial and P&L acumen
• Proficient in interpreting market data (IPSOS, IQVIA, Nielsen, Euromonitor)

Qualification

Bachelor’s degree in Science or Business

Our Philosophy

Pursue progress, discover extraordinary

Better medications, outcomes, and science are out there, but progress requires diverse people from different backgrounds, locations, and roles, united by a desire to make miracles happen. Let’s be those people.

At Sanofi, we provide equal opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.

Watch our diversity, equity, and inclusion actions at [link].