Brand Manager

The Brand Manager for the Beauty Salon/Spa is responsible for developing and executing brand strategies to enhance brand awareness, drive customer engagement, and ensure business growth. This role involves creating marketing campaigns, managing brand identity, and collaborating with the team to deliver exceptional client experiences. The Brand Manager will monitor market trends, oversee social media presence, and implement strategies to maintain the salon&aposs competitive edge.

Responsibilities

• Develop and implement brand strategies aligned with the salon/spa&aposs vision and goals.
• Create and manage marketing campaigns, including social media, email marketing, and in-salon promotions.
• Oversee the salon&aposs visual identity, ensuring brand consistency across all touchpoints.
• Conduct market research to identify industry trends, customer preferences, and competitor activities.
• Build partnerships with influencers, local businesses, and relevant brand collaborators.
• Manage the salon&aposs online platforms, responding to client inquiries and maintaining engagement.
• Prepare monthly reports analyzing marketing performance and brand growth.
• Collaborate with the operations team to ensure promotions and brand initiatives are seamlessly executed.
• Organize brand-related events, product launches, and exclusive client experiences.
• Provide creative direction for salon photoshoots, content creation, and advertising materials.

Qualifications

• Bachelors degree in Marketing, Business Administration, or a related field.
• 2 to 4 years of experience in brand management, specifically in beauty salons and spas.
• Strong knowledge of digital marketing strategies and social media platforms.
• Excellent communication skills in both Arabic and English.
• Creative mindset with strong project management and organizational skills.
• Ability to work under pressure, manage multiple projects, and meet deadlines.
• Passion for the beauty and wellness industry.