Brand Manager

Confidential; Riyadh; On-site; SAR 174,000 - 263,000; Full time

Job summary

A leading brand management firm is seeking a Brand Manager to develop and execute comprehensive brand strategies that enhance awareness and drive business growth. The role involves leading brand campaigns, ensuring consistency across all channels, and collaborating with various teams to create compelling customer experiences. Ideal candidates will possess a bachelor's degree and have 4-8 years of brand management experience. This is a full-time position located in Riyadh, Saudi Arabia.

Qualifications

• 4–8 years of experience in brand management or marketing.
• Strong understanding of brand strategy, storytelling, and integrated marketing.
• Experience managing agencies and external partners.

Responsibilities

• Develop and execute brand strategies aligned with business and marketing objectives.
• Plan and lead brand campaigns across various media.
• Track and analyze campaign performance and brand KPIs.
• Support product launches and go-to-market strategies.

Skills

Brand strategy

Campaign management

Cross-functional collaboration

Analytics

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

The Brand Manager is responsible for developing, executing, and maintaining a strong brand strategy that drives awareness, engagement, and business growth. This role ensures brand consistency across all channels, leads brand campaigns, and collaborates cross‑functionally to deliver compelling customer experiences.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategies aligned with business and marketing objectives.
• Define and maintain brand positioning, voice, and visual identity.
• Ensure brand consistency across all touchpoints and channels.

Campaign & Content Management

• Plan and lead brand campaigns across digital, social, retail, and traditional media.
• Collaborate with creative agencies and internal teams on campaign execution.
• Oversee content development, messaging, and storytelling.
• Conduct market research, consumer analysis, and competitive benchmarking.
• Translate insights into actionable brand initiatives.
• Monitor brand health metrics, awareness, and perception.

Performance & Analytics

• Track and analyze campaign performance and brand KPIs.
• Manage brand budgets and optimize marketing spend.
• Prepare reports and recommendations for senior leadership.

Cross‑Functional Collaboration

• Work closely with Product, Sales, PR, Digital, and Customer Experience teams.
• Support product launches and go‑to‑market strategies.
• Act as brand guardian internally and externally.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–8 years of experience in brand management or marketing.
• Strong understanding of brand strategy, storytelling, and integrated marketing.
• Experience managing agencies and external partners.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Design

Industries

• Banking, Financial Services, and Investment Banking