Brand Manager

Khibraty; Riyad Al Khabra; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading automotive company in Al-Qassim Province is seeking a talented Brand Manager to oversee operations and strategic direction. The role involves driving sales growth, managing marketing campaigns, and ensuring excellent customer experience. Ideal candidates will have extensive experience in the automotive industry and a strong leadership background.

Qualifications

• Minimum 10 years of experience in the automotive industry.
• At least 3-5 years in a senior management role.
• Proven success in driving sales growth.

Responsibilities

• Develop and execute the business strategy for the brand.
• Drive revenue growth through sales strategies.
• Lead marketing campaigns to enhance brand visibility.
• Build and lead a high-performing team.
• Oversee daily operations and compliance.

Skills

Strategic Leadership

Sales Management

Marketing Campaigns

Team Leadership

Operational Efficiency

Education

Bachelor's degree in Business Administration

MBA or Master's degree preferred

Job description

Our client is seeking a talented Brand Manager to oversee the operations, performance, and strategic direction of the brand within the company. This role involves managing all aspects of the brand, including sales, marketing, customer service, financial performance, and team development. The Brand Manager must ensure the brand meets its business goals, maintains strong customer relationships, and continues to grow in a competitive market.

Key Responsibility Areas :

1. Strategic Leadership & Brand Development
   • Develop and execute the overall business strategy for the brand, aligning with company goals and market trends.
   • Lead the brand’s positioning in the market to maintain a competitive edge.
   • Identify new business opportunities and channels to expand the brand’s market share.
   • Oversee product launches, updates, and lifecycle management for the brand’s vehicle lineup.
2. Sales & Financial Management
   • Drive revenue growth by developing and implementing sales strategies to meet targets.
   • Monitor and analyze financial performance, ensuring budget adherence and profit optimization.
   • Manage pricing strategies, promotions, and discounts to maximize profitability.
   • Provide regular sales reports to senior management, highlighting trends and areas for improvement.
3. Marketing & Customer Experience
   • Lead marketing campaigns, advertising, and promotional activities to increase brand visibility.
   • Collaborate with marketing teams to enhance brand awareness through digital and traditional channels.
   • Ensure excellent customer experience at all touchpoints, fostering loyalty and satisfaction.
   • Monitor and respond to customer feedback, addressing issues promptly.
4. Team Leadership & Development
   • Build and lead a high-performing team through hiring, training, and motivation.
   • Foster a positive, collaborative work culture focused on continuous learning.
   • Conduct performance evaluations and support professional development.
   • Ensure staff compliance with policies, safety standards, and best practices.
5. Operational Efficiency
   • Oversee daily operations, including inventory, supply chain, and service management.
   • Manage dealership networks, service centers, and repair operations efficiently.
   • Implement best practices to reduce costs and streamline processes.
6. Compliance & Risk Management
   • Stay updated on industry regulations and ensure compliance with automotive standards.
   • Address legal, safety, and environmental risks associated with brand operations.
   • Maintain ethical standards in marketing, sales, and customer service.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Automotive Engineering, or a related field. Master’s degree or MBA is preferred.
• Minimum 10 years of experience in the automotive industry, with at least 3-5 years in a senior management or leadership role.
• Proven success in driving sales growth and operational excellence within the automotive sector.