AVP Marketing

Almajdouie Group; Riyadh Region; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading financing firm in Saudi Arabia is seeking an AVP Marketing to develop and implement innovative marketing strategies that enhance market presence and support growth. The ideal candidate will have over 10 years of experience in marketing, with a strong understanding of SAMA regulations, and a proven ability to lead successful campaigns. This role involves strategic planning, brand management, and customer relationship management.

Qualifications

• 10+ years experience in marketing roles.
• 5 years in a managerial position.
• In-depth knowledge of SAMA regulations.

Responsibilities

• Develop and execute annual marketing plan.
• Oversee branding initiatives.
• Collaborate on market-driven financial products.
• Supervise CRM initiatives.
• Manage marketing budget.

Skills

Leadership

Analytical skills

Decision-making

Brand Management

CRM Strategy

Strategic Planning

Education

Bachelor’s degree in marketing or related field

MBA (preferred)

Job description

About Us

Raya Financing Company is specialized in Auto financing and its licensed by Saudi Central Bank (SAMA). The main headquarter is in Dammam and Raya’s Financing services are available all over the Kingdom of Saudi Arabia. Raya Financing Company is the first financing company that have provided all their online services through application and website.

Role Overview

1. JOB DETAILS

• Position Title: AVP Marketing
• Reports to: EVP CBO
• Business Line/ Department: Sales & Marketing

2. JOB DIMENSIONS

• Number of Staff Supervised (Direct Reports): Marketing Manager, Product Development Manager and CRM Team

3. JOB PURPOSE

To develop and implement marketing strategies that drive the company's market presence, align with SAMA regulations, and support organizational growth. The role focuses on brand positioning, customer acquisition, product innovation, and enhancing customer engagement through effective CRM initiatives.

Key Accountabilities

• Strategic Planning: Develop and execute the annual marketing plan, ensuring alignment with corporate objectives and regulatory standards.
• Brand Management: Oversee branding initiatives to enhance customer recognition and trust in line with SAMA guidelines. Ensure brand messaging is consistent across all channels.
• Product Innovation: Collaborate with the Product Development Manager to introduce market-driven financial products. Ensure products meet customer needs and comply with regulatory requirements.
• CRM Strategy: Supervise CRM initiatives to enhance customer experience and retention. Monitor customer insights and drive data-driven marketing decisions.
• Financial Management: Manage the marketing budget, ensuring efficient allocation and tracking ROI on campaigns.

Communications & Working Relationships

Internal:

• All Raya departments.

External:

• Advertising/marketing Agencies
• Media Outlets.

Qualifications

• Minimum Qualification: Bachelor’s degree in marketing, Business Administration, or a related field. Advanced degree (e.g., MBA) preferred.
• Minimum Experience: 10+ years in marketing roles, with at least 5 years in a managerial position.
• Other Requirements: Proven track record in driving successful marketing campaigns. In-depth knowledge of SAMA regulations and compliance standards. Strong leadership, analytical, and decision-making skills.