Associate Manager Trade Marketing

Converge; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading consumer goods company in Saudi Arabia is seeking an experienced Associate Manager Trade Marketing. This role involves developing trade strategies, executing in-store initiatives, and collaborating with sales teams to enhance market presence. The ideal candidate will have a strong background in FMCG trade marketing and excellent communication skills.

Qualifications

• Minimum of 4+ years of experience in Trade Marketing, Sales, or Key Account Management within FMCG.
• Strong understanding of shopper behaviour and retail dynamics in KSA.
• Proficiency in using data to influence trade marketing strategies.

Responsibilities

• Develop and implement trade marketing strategies to support category growth.
• Execute in-store fundamentals like planograms and promotions.
• Track and analyse category trends and market performance.

Skills

Trade Marketing

Sales

Key Account Management

Analytical Skills

Communication

Planning

Retail Dynamics

Cross-Functional Leadership

Data Proficiency

Job description

The Client:

Our client is a leading consumer goods company in the FMCG sector across Saudi Arabia. They are looking to hire an experienced and results-driven Associate Manager Trade Marketing to lead the execution of trade strategies and ensure best-in-class retail implementation.

The Role:

As the Associate Manager Trade Marketing, you will be responsible for translating category and brand strategies into compelling trade programs that drive in-store visibility, shopper engagement, and sales performance. This role plays a pivotal part in aligning the commercial, sales, and marketing teams to deliver exceptional execution at the point of sale.

• Develop and implement trade marketing strategies that support category growth and strengthen market presence.
• Localize brand and category plans for different channels and retailers based on shopper behaviour and retail insights.
• Execute in-store fundamentals such as planograms, share of shelf, assortment, visibility, and promotions.
• Lead the creation and deployment of the Shopper Master Booklet, covering the 5Ps (Product, Price, Promotion, Place, and Presentation).
• Collaborate with sales and distributor teams to ensure alignment and flawless execution of trade initiatives.
• Adapt product sell-in stories and merchandising strategies based on market and channel specifics.
• Partner with local retailers to activate in-store projects and seasonal campaigns.
• Support the launch of new products and ensure effective retail readiness and visibility.
• Track and analyse category trends, competitor activities, and market coverage performance.
• Monitor ROI of in-store activities, both on-shelf and off-shelf, and provide actionable insights.
• Work closely with commercial planning teams to build annual trade plans in line with GTM strategy.
• Track trade spends, ensuring proper allocation and proof of performance.
• Share best practices, execution benchmarks, and intelligence across teams to continuously improve trade effectiveness.

The Ideal Candidate:

• Minimum of 4+ years of experience in Trade Marketing, Sales, or Key Account Management within the FMCG industry.
• Strong understanding of shopper behaviour, retail dynamics, and trade execution in the KSA market.
• Proven ability to lead cross-functional initiatives and drive trade excellence.
• Excellent command of English and strong communication skills—both written and verbal.
• Highly organized with strong analytical and planning capabilities.
• Agile, results-driven mindset with the ability to thrive in a fast-paced environment.
• Experience in multicultural and cross-functional team environments.
• Proficiency in using data to influence and optimize trade marketing strategies.
• As per Saudi government regulations, local talents would be highly preferred.