Associate Director - Marketing

six flags and Aquarabia; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

An innovative entertainment company seeks a dynamic Associate Director of Marketing to lead the development of cutting-edge marketing strategies. This role requires a visionary marketer with a strong background in the entertainment and leisure industries, capable of driving attendance and enhancing brand visibility. You'll collaborate with cross-functional teams to align marketing efforts with business objectives while overseeing digital marketing initiatives. If you thrive in a fast-paced environment and possess a knack for leveraging market trends into impactful campaigns, this is the perfect opportunity for you.

Qualifications

• 7-10 years of experience in marketing within entertainment or hospitality.
• Proven success in leading marketing campaigns and driving results.

Responsibilities

• Lead the marketing team in developing strategic marketing plans.
• Oversee digital marketing strategies to increase online engagement.

Skills

Leadership

Communication

Digital Marketing Tools

Problem Solving

Data Analysis

Education

Bachelor's degree in Marketing

MBA

Tools

Microsoft Office Suite

Marketing Software

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Overview

Associate Director of Marketing at Six Flags Qiddiya City and Aquarabia, you will lead the development and execution of innovative marketing strategies that drive attendance, enhance brand visibility, and promote our unique offerings within the theme park and water park sectors. This role demands a dynamic marketer who thrives in a fast-paced environment and possesses deep industry knowledge to harness market trends and consumer insights into actionable marketing campaigns.

Key Responsibilities

• Lead the marketing team in developing and implementing strategic marketing plans to achieve business objectives, including increasing park attendance and revenue.
• Conduct market research and analysis to identify opportunities for growth and to better understand customer preferences and behavior.
• Manage branding initiatives that ensure consistent messaging across all channels and enhances the overall guest experience.
• Collaborate with cross-functional teams, including sales, operations, and events, to align marketing efforts with business strategies.
• Oversee digital marketing strategies, including content creation, social media campaigns, search engine optimization, and email marketing to increase online engagement.
• Monitor and analyze the effectiveness of marketing campaigns, making data-driven decisions to improve performance continuously.
• Manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment.
• Coordinate with external agencies and vendors to execute marketing plans effectively.
• Support the creation and execution of promotional events and initiatives that drive guest engagement and awareness.
• Establish relationships with community partners and sponsors to enhance visibility and drive partnership opportunities.

Desired Candidate Profile

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.

Experience:

• 7-10 years of progressive experience in marketing, preferably within the entertainment, hospitality, or leisure industries.
• Proven track record in leading successful marketing campaigns and driving business results.

Skills:

• Strong leadership and team management abilities.
• Exceptional communication and interpersonal skills.
• Proficient in digital marketing tools and analytics platforms.
• Creative thinker with strong problem-solving skills.
• Ability to analyze data and draw actionable insights to inform marketing strategies.
• Proficient with Microsoft Office Suite and marketing software.

Core Competencies:

• Team Synergy & Development: Proficiency Level - ADVANCED
• Business Acumen & Diligence: Proficiency Level - ADVANCED

Company Industry

• Entertainment
• Recreation
• Theme Parks

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Associate Director - Marketing

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