Qiddiya Investment Company is seeking a passionate and strategic individual to fill the role of Assistant Manager - Sports Marketing. This position is essential for driving our marketing initiatives in the sports sector and supporting the growth of our reputation as a premier destination for sports and entertainment.
As the Assistant Manager of Sports Marketing, you will assist in the development and execution of effective marketing campaigns that promote our sports offerings, engage target audiences, and elevate brand visibility. Working closely with the Sports Marketing Manager, you will collaborate with various teams to ensure cohesive strategy and messaging.
Key Responsibilities
- Support the marketing manager through consistent updates across strategy development, the Corporate marketing team, and other relevant stakeholders.
- Report on marketing activities for the pillar while maintaining alignment with the corporate messaging and master brand ethos.
- Consolidate the sports core assets' strategic objectives, proof points, and messaging along with target markets.
- Maintain all messaging and main highlights for each core asset and the asset class itself associated with the sports marketing campaigns and initiatives.
- Align look and feel, messaging, content, and visuals used in activations, along with confirming merchandise items for these activations.
- Support all announcements for sports core assets, including messaging, press releases, social posts, renders, visuals, video productions, KV designs, media campaign selections, and target markets to develop comprehensive campaigns with timelines.
- Highlight opportunities for sports core assets within city narratives and activations, and in B2B events such as conferences, exhibitions, and networking sessions by developing curated content to build awareness.
Minimum Qualifications
- Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field.
- Minimum of 4-5 years of experience in sports marketing or related fields.
- Excellent verbal and written communication skills.
- Strong ability to develop integrated marketing communication strategies.
- Proven leadership skills.
- Strong time and project management, with multitasking abilities.
Comprehensive benefits package