Assistant Manager - Motorsports Marketing (COR416)

Qiddiya Investment Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in Saudi Arabia is seeking an Assistant Manager for Motorsports Marketing to enhance their motorsports programs. You will develop and implement innovative marketing strategies, collaborate with teams, and engage audiences to elevate the brand's presence in the motorsports arena. This role requires strong marketing experience and a passion for motorsports.

Qualifications

• 3-5 years of experience in marketing, preferably in sports or motorsports.
• Strong understanding of motorsports culture and audience engagement.
• Experience in social media marketing and digital promotional strategies.

Responsibilities

• Support marketing manager with updates across strategy and stakeholders.
• Report on marketing activities while aligning with corporate messaging.
• Consolidate strategic objectives and messaging for motorsports assets.

Skills

Communication

Presentation

Interpersonal Skills

Analytical Skills

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Sports Management

Bachelor’s degree in Business Administration

Job description

Qiddiya Investment Company is on a mission to create an extraordinary entertainment and cultural hub in Saudi Arabia. We are currently seeking an Assistant Manager - Motorsports Marketing to join our dynamic team, tasked with promoting our exciting motorsports programs and events.

This role is vital to the success of our motorsport initiatives, where you will craft and execute innovative marketing strategies to engage audiences and elevate the Qiddiya brand in the motorsports arena. You will work collaboratively with a talented team to ensure that our marketing efforts resonate with racing enthusiasts and the broader community, fostering interest and participation in our motorsports offerings.

Responsibilities

• Support the marketing manager through consistent updates across strategy development, the corporate marketing team, and other relevant stakeholders.
• Report on marketing activities for the pillar while maintaining alignment with the corporate messaging and master brand ethos.
• Consolidate the motorsports core assets' strategic objectives, proof points, and messaging along with target markets.
• Maintain messaging and key highlights for each core asset and the asset class itself associated with the motorsports marketing campaigns and initiatives.
• Ensure alignment of look and feel, messaging, content, and visuals used in activations, along with selection of merchandise items for these activations.
• Support all announcements for sports core assets, including messaging, press releases, social posts, renders, visuals, video productions, KV design, media campaign selections, and target markets to develop comprehensive campaigns with clear timelines.
• Identify opportunities for the sports core assets within city narratives and activations, as well as in B2B events such as conferences, exhibitions, and networking sessions, by developing curated content to build awareness.

Minimum Qualifications

• Bachelor’s degree in Marketing, Sports Management, Business Administration, or a related field.
• 3-5 years of experience in marketing, preferably within the sports or motorsports industry.
• Strong understanding of motorsports culture and audience engagement.
• Experience in social media marketing and digital promotional strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinking with a results-oriented mindset.
• Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights.

Preferred Qualifications

• 5+ years of experience in a similar role.
• Bachelor's degree in Marketing, Management, or a related field.
• Proven experience in motorsports marketing or a closely related field, with a strong grasp of fan engagement and sponsorship activation.
• Excellent verbal and written communication skills, with the ability to craft compelling narratives tailored to diverse audiences.
• Expertise in developing and executing integrated marketing communication strategies across digital, broadcast, and experiential platforms.
• Demonstrated leadership with a successful track record of managing teams, partners, and high-profile campaigns.