Assistant Brand Manager

Saudia Dairy & Foodstuff Co.; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking an Assistant Brand Manager in Jeddah. The role involves supporting marketing strategies, managing consumer insights, and collaborating with cross-functional teams to optimize product segments. Candidates should have a degree in marketing or business and experience in the FMCG industry.

Qualifications

• Minimum of 2 years relevant experience in the FMCG industry.
• Fluent in English and Arabic.
• Strong experience in analyzing data and reporting findings.

Responsibilities

• Assist in identifying consumer insights for the assigned segment.
• Support in executing advertising and consumer promotional campaigns.
• Manage client relationships with third-party agencies.

Skills

Data analysis

Project management

Consumer insights

Education

Bachelor’s degree in marketing or business

Tools

Excel

PowerPoint

Word

Job description

# Assistant Brand Manager

#### Job Description

Consumer insights

With the collaboration of the Market Research Manager and/or cross-functional team(s), assist in identifying and understanding consumer insights for the assigned segment through research and market data to develop strong value-added concepts.

Advertising and Consumer Promotion

Support in executing advertising and consumer promotional campaigns based on learnings and/or consumer insights, and evaluate the effectiveness of the investments to optimize expenditures and achieve set KPIs (e.g., financial and non-financial; equity, awareness).

Renovation & Innovations

Assist in generating and evaluating ideas for renovation and innovation based on consumer insights, market opportunities, SWOT analysis, technological opportunities, and process improvements in supply chain or other functions to improve existing segments and/or launch new segments.

Forecasting

Assist in working with supply chain, trade marketing, and sales to develop accurate and reliable rolling sales forecasts based on demand planning for the assigned consumer-need segment to ensure timely stock availability of SKUs.

Pricing

Assist in consumer pricing actions aligned with marketing strategy in cooperation with trade marketing, finance, and sales to achieve KPIs.

Third Party Management

Manage positive service and client relationships with all third-party agencies and/or suppliers (e.g., creative, media, activation, vendors) to deliver the segment’s plans and KPIs.

KPI’s

Assist in analyzing, tracking, and managing KPIs for the segment and take corrective actions when necessary.

#### Skills

Educational level: minimum bachelor’s degree in marketing or business, or equivalent. A professional qualification in marketing, advertising, or communications is an advantage.

Minimum of 2 years relevant experience in the FMCG industry.

Strong computer skills including Word, Excel (expert), PowerPoint.

Experience in analyzing data, drawing conclusions, and reporting findings such as market segment developments and trends.

Experience in project management.

Credible and confident in dealing with other departments and external relations.

Languages: fluent in English and Arabic.

Job Location: Jeddah, Saudi Arabia

Job Role: Marketing