Strategic Channel Manager – WA - Trade & Construction

Strategic Channel Manager – WA - Trade & Construction

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Company Snapshot:
As a recognized global leader in electrical solutions and systems, our client specializes in residential, commercial, and multi-residential projects. With a presence in over 100 countries and a team of more than 10,000 employees, they support the electrical wholesale channel, architects, installers, contractors, and the broader building industry, driving a multibillion Euro business. Driven by a passion for excellence and a commitment to energy management and safety, they continue to achieve strong growth across Australia and New Zealand.

What You'll Be Doing:
Located in Perth, the Strategic Channel Manager will be responsible for driving business growth in the Western Australian market by developing and executing a clear sales strategy. This role offers a unique opportunity to lead the WA sales team and building strong relationships with senior customer representatives. You will be well-supported by an experienced and engaging National Sales Lead, along with technical specialists to assist in showcasing new technologies and innovations.

This is a key leadership role suited to either an experienced sales professional ready to step into people management, or a seasoned sales leader who thrives in a hands-on environment.

Your Areas of Impact:
Strategy and Growth

• Develop and implement the WA sales plan in line with the overall business and marketing strategy.
• Achieve sales targets through execution of the sales plan.
• Drive development and retention of key accounts and identify new business opportunities.
• Implement pricing and margin strategies to support business growth.
• Actively engage with industry associations, promotions, and key customer relationships to elevate company visibility.

Team Leadership and Development

• Manage, coach, and motivate the WA sales team to ensure high performance and continuous improvement.
• Monitor sales team activities, provide support and advice, and ensure effective training and succession planning.
• Implement learning and development programs for the WA sales staff.

What You Bring:

• Proven track record in meeting sales targets and securing major new business accounts.
• Ability to build and sustain long-term, profitable relationships across all customer levels, from regional managers to contractors and architects.
• Strong planning, execution, and strategic thinking skills to drive outcomes.
• Experience in employee management, coaching, and team development, particularly within the electrical wholesale market, is highly regarded.
• Motivated to step into or grow within a leadership role, supported by excellent communication skills.
• Proficient in CRM tools with solid analytical capabilities.

Why You'll Love It Here:

• Team Leading - Step into a leadership role with full responsibility for growing the WA region.
• Strong Brand & Products – Represent a highly regarded European business known for innovation, quality, and reliability in the electrical space.
• Support & Development – Work closely with a hands-on National Sales Lead committed to your growth, backed by structured onboarding and ongoing internal and external training.
• Flexible & Field-Based – Enjoy the freedom of working from home while spending time on the road managing your state your way.
• Established Accounts – Step into a warm state with loyal clients and a strong foundation to build on.
• Team Culture – Be part of a collaborative, motivated team that values initiative and celebrates success.
• Attractive Package – Receive a negotiable base salary + super, fully maintained company vehicle or car allowance, and a realistic, achievable performance bonus of up to 25%.

Ready to take ownership of your patch and represent a brand customers genuinely trust?
This is your chance to make a meaningful impact, develop professionally, and be part of a growing, forward-thinking business in the electrical industry.
For a confidential conversation, please feel free to contact Olya Sorokina directly.

Olya Sorokina
Managing Consultant Industrial & Manufacturing Australia & New Zealand
BTI Executive Search (by PERSOL)
(M)+61 408 939 281
(E) [emailprotected]

#SCR-olya-sorokina

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