Head of Media and Digital Platforms

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At G’day Group, Australia’s largest regional hospitality provider, our Support Office team is at the heart of innovation, powering the success of over 300 unique locations across Australia. From technology and finance to marketing and operations, our diverse roles offer opportunities to shape the future of travel with creativity, strategic thinking, and a collaborative spirit.

We provide a dynamic environment where professionals in our Support Office team can thrive with the flexibility to balance work and life, while contributing to a company that prioritizes growth, employee wellbeing, and excellence.

If you're a forward-thinking professional eager to make a real impact, G’day Group is the place to elevate your career.

About the Role

As the Head of Media and Digital Platforms you will oversee media planning and buying across both ATL channels (ie Radio, OOH, BVOD) and digital platforms (ie paid social, display, paid search) with a focus on achieving measurable ROI and brand performance. You will own and drive strategy across all digital performance marketing channels, including paid search (SEM), SEO, social performance, affiliate, programmatic, and retargeting.

This newly created role will see you build and mentor a high-performing team across performance marketing and digital eCommerce platforms. You will lead the CRO strategy and execution across web and app platforms, optimising user flows and conversion funnels.

This role offers the chance to make a profound impact on the future of travel experiences, blending entrepreneurial spirit with the resources to bring bold ideas to life. If you're ready to lead a dynamic team and shape the next chapter of digital travel, this is the role for you.

Key responsibilities of the role will include -

Media Buying & Planning

• Partner closely with media buying agency to ensure media plans are data-driven, optimised, and aligned with business outcomes; oversee performance accountability and continuous improvement.
• Stay ahead of emerging trends in media consumption, audience targeting, and measurement technologies to enhance reach, frequency, and impact.
• Leverage first- and third-party data to improve media targeting, personalisation, and attribution, including consideration buy vs build modelling options to improve outcomes.

Digital Performance & Optimization

• Lead continuous optimisation of acquisition campaigns based on performance data and KPIs (ie. eCPA, CTR, CVR).
• Collaborate closely with the CRM team to ensure performance media strategies are informed by first-party data insights and audience segmentation.
• Work in lockstep with CRM and content teams to align media with lifecycle stages, owned channel campaigns, and broader customer journey goals.
• Continue to evolve our SEO strategy to drive conversion outcomes, particularly in light of changing customer search behaviours
• Accelerate AI to improve ways of working and activity for better business outcomes
• Manage and prioritise A/B and multivariate testing programs to improve conversion and engagement rates.
• Work closely with Marketing, Product and Tech teams to deliver seamless, high-converting user experiences.
• Implement and/or optimise the right suite of analytics tools (e.g., GA4, Hotjar) to gather insights and identify high-impact improvement opportunities.
• Collaborate with internal stakeholders across Marketing, Operations, CRM and Technology to deliver integrated marketing outcomes.
• Regularly report on media effectiveness and digital performance to senior leadership, providing clear insights and strategic recommendations.
• Drive AI learning and adoption across the team for relevant use cases

Skills & Experience

Your expertise in digital performance marketing, including paid search, SEO, social performance, and programmatic advertising, will be crucial in driving our success. As a leader, you'll mentor a high-performing team and collaborate with internal stakeholders to deliver integrated marketing outcomes. Your strong commercial acumen and ability to translate data into impactful strategies will set you apart. If you have a proven track record in media planning and buying, digital marketing, and growth roles, we want to hear from you!

Suitable tertiary qualifications for this role include a degree in Business Administration, Marketing, Data Analytics, or a related field, which will provide the foundational knowledge and skills necessary to succeed in this position. Whilst technical proficiency is important to the role, you will also need to demonstrate exceptional leadership and digital innovation skills. You will possess the attitude, soft skills, and capability to engage with a broad range of business stakeholders. Your high level of energy, self-motivation, autonomy, initiative, and attention to detail will be crucial in meeting the business demands at G’day Group. Your naturally upbeat and open style will align with our cultural values, and your ability to lead and inspire others will drive our digital transformation efforts.

• Health and Wellbeing – Flexible and hybrid working arrangements / Employee Assistance Program / Discounted private health cover / BeWell Training Program / Weekly yoga and walking group / Free annual flu vaccinations
• Paid Leave Benefits – Parental leave / Volunteer leave / Study leave
• Professional Development – Leadership programs / Support of external training courses / Reimbursement of professional association memberships
• Employee Savings – Discounted accommodation and experience rates / Salary packaging / Discovery partner discounts / Free G’day Rewards membership / Loyalty recognition benefits

Our ESG Statement

The G’day Group acknowledges the increasing global expectation to demonstrate our approach to Environmental, Social and Governance (ESG) risk factors and sustainability in our daily operations and ongoing decision making. Our five-year ESG strategy is evolving to ensure we are committed to growing with care through supporting our people, giving back to the communities we operate in, and protecting our environment.

Conditions of Employment

Prior to an offer of employment being made, candidates must provide authority for a Federal Police Clearance to disclose any criminal offences or charges. A Driver's Licence is essential.

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Salary match Number of applicants Skills match

Hospitality & Tourism 1,001-5,000 employees

The G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

The G’day Group comprises three leading Australian tourism brands in Discovery Parks, G’day Parks and loyalty program G’day Rewards. Employing more than 2,200 people Australia-wide, G’day Group has a truly national footprint of over 300 holiday parks, including 85 fully owned and operated parks and Resorts. The largest park network in the country, we’re about authentic Australian holiday experiences and inviting all Aussies to say g’day to more of Australia.

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