Head of Communications, B&R Automation

Head of Communications, B&R Automation

Take your next career step at B&R – a member of the ABB Group – with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At B&R – a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity, and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Join the automation team at B&R - a member of the ABB Group.

This position reports to
Head of Communication and Marketing

Your role and responsibilities
The Head of Communications at B&R, the Machine Automation Division of the ABB Group, is globally responsible for all internal and external communication activities, ensuring that the company’s market leadership is clearly communicated. This role involves developing and executing a comprehensive communication strategy aligned with business objectives, collaborating closely with R&D and Sales to design targeted, multi-channel communication initiatives. Key areas include thought leadership, media relations, internal change communication, trade shows, and event communication. Responsibilities also include content creation and localization, media relations management, and measuring communication success through KPIs. Coordination with ABB’s central communication teams and alignment of local efforts globally are essential. The current team includes five members, with the position for “MR, PR and PA” also open, making the total team responsibility at least six people.

Your primary workplace can be flexibly chosen within a 300 km radius around Eggelsberg (e.g., Munich, Regensburg). Regular presence of approximately 50% at our headquarters in Eggelsberg is expected.

• Strategic Communication Planning & Advisory: Develop and execute a 360° communication strategy to strengthen B&R’s positioning, including thought leadership, executive speaking engagements, internal change communication, and media relations. Ensure alignment with ABB’s broader communication strategy and oversee crisis communication planning and response globally.
• Customer-Centric Communication & Content Creation: Collaborate with Marketing & Sales to implement targeted initiatives across digital channels, trade shows, and press & PR. Develop localized content, secure media placements, and create press releases, speeches, and brand-enhancing content. Plan and execute global and regional press events, including digital, hybrid, and in-person formats.
• Executional Excellence & Performance Measurement: Ensure high-quality execution of communication initiatives, monitor media coverage, and analyze media insights for improvement. Measure success via KPIs to track ROI. Support strategic partnerships, sponsorships, and advertising to drive growth.
• Collaboration & Leadership: Lead and develop the global communications team, coordinate local efforts, build a content repository, and share best practices. Foster relationships with media and industry influencers, act as a spokesperson, and provide media training for senior executives.

Qualifications for the role

• Master’s degree in public relations, communications, marketing, journalism, or related field.
• 12+ years of international public relations experience, preferably with a mix of corporate and agency roles in a technology-focused industry, including leadership experience.
• Proven success in designing and executing media campaigns at various scales.
• Excellent written and verbal communication skills in English and German (C2 proficiency).
• Strong public speaking and presentation skills, with experience as a company spokesperson.
• Proficiency in social media management, digital content creation, and event planning.
• Knowledge of digital media tools and project management.
• Ability to work effectively in a matrixed, global organization with cross-functional and intercultural collaboration skills.
• Strong business acumen and adaptability to fast-paced, changing environments.

More about us
At B&R – a member of the ABB Group, you can expect an exciting, challenging job with tailored training. Work in agile teams where you can contribute and drive ideas. Our flexible work models (e.g., flextime, hybrid) support work-life balance.

Our unique B&R spirit emphasizes appreciation, open communication, and an informal culture. We offer customized training, development programs, and numerous benefits like Parental Leave and Employee Assistance. ABB's Machine Automation Division, known as B&R, is headquartered in Austria with offices worldwide. We develop and sell industrial electronics, software, mechatronic solutions, and automation technologies, setting new standards and exceeding customer expectations.