Brand Marketing Manager
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Meyer Cookware Australia is a leading wholesaler and distributor of cookware products within Australia and the second largest cookware manufacturer in the world. Our mission is to “nourish human connection by inspiring joy for every chef – one cooking innovation at a time. If you cook, you are a chef!”
Our amazing quality brands include Anolon, Circulon, RACO, Essteele and Anyday.
About the Role
We have an exciting opportunity for a Brand Marketing Manager to join our Marketing Team, based out of our Croydon South office.
In this role, you will have the opportunity to optimise and deepen the consumer journey through maintaining and developing the Meyer Cookware brands. Leverage your brand strategy expertise to support and align brand activities with the company’s direction. Work alongside Meyer’s skilled team and collaborate across the business to bring Meyer’s brand identities to life.
Your key accountabilities will include:
- Responsible for overall brand strategy and direction in line with corporate and global brand strategy
- Responsible for developing an annual Brand Plan, upholding brand integrity, consumer brand promise, brand voice to consumer, consumer engagement plan, and Brand style guides.
- Develop, manage, and monitor the brand campaign calendar, brand email marketing broadcasts, digital media, and social media presence, with advanced planning of creative development (including monthly reports)
- In conjunction with the Sales team, manage the brand component of the promotional calendar for B2B to optimise sales and conversion within brand strategy, adhering to brand rules on position and price
- Measure and report on campaign analytics and optimisation to drive brand awareness and engagement
- Stakeholder in all new D2Ce initiatives, implementation, and integration
- Create and execute integrated marketing campaigns for new product launches in collaboration with the Product Team
- Manage annual marketing expense budget across all brands
About You
You are:
- Lead the Way – You are an experienced leader who manages and supports their team to perform. You engage and inspire others towards the strategic direction of the business and apply a customer-centric lens to your team, focusing on customer outcomes.
- Creative and Strategic thinker – You pride yourself on your ability to promote innovation and creativity in the workplace and engage in strategic planning to best use resources to achieve business goals.
- An effective communicator – You are confident and able to communicate with a range of internal and external stakeholders; and can navigate conversations with ease.
- Financial Acumen – You are able to effectively manage relevant financial processes and reporting and assist with budget reviews.
Why work with the Meyer team?
- Be part of a friendly and fun working environment with team events throughout the year;
- Have access to hybrid working arrangements;
- Meyer provides great staff discounts across our amazing range of products; AND
- If you think you can make an impact on our business, we would love to hear from you!
How do your skills match this job?
How do your skills match this job?
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Your application will include the following questions:
- Which of the following statements best describes your right to work in Australia?
- How many years' experience do you have as a Brand Marketing Manager?
- What's your expected annual base salary?
- How much notice are you required to give your current employer?
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