Director of Sales & Marketing

Company Description

Breathe deeply, dream wildly, and discover a soulful sanctuary where finding yourself comes naturally. Magic sits around every corner and within every conversation. It enchants through the charm of Los Peñasquitos Canyon and the sunshine of San Diego. It’s where classic meets cool, the fine unwinds into fun and inspiration leads to immersion.

Bask in the San Diego sunshine and enjoy our five-star setting at Fairmont Grand Del Mar. Immersed in nature, the resort hosts 249 elegantly appointed guestrooms and suites, an 18-hole private Tom Fazio-designed golf course, a five-star spa, and offers two dozen weekly outdoor activities across the 400 acres of dramatic canyon scenery including yoga, meditation, and archery. The Grand includes six different dining venues, including San Diego’s only three-Michelin-star restaurant, Addison.

Growth and advancement are not only accessible but actively encouraged. We promote a balanced life for our colleagues and continually seek new ways to enhance our environment and support our beautiful home of San Diego.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities
• Career development opportunities with national and international promotion opportunities. The sky is your limit.
• Rate Range: $200,000-$225,000 USD Gross Annually

Job Description

As Director of Sales & Marketing, your key responsibilities are to architect and steer hotel sales and marketing strategies into a new era of growth and innovation. This senior role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track record of crafting winning strategies, inspiring teams, and forging solid relationships with customers and partners alike.

What you will be doing:

• Oversee commercial strategies for the hotel, managing the asset by connecting strategy and business processes across all revenue streams, including Rooms, Catering, Food & Beverage, and Marketing.
• Lead the development and implementation of both short-term and long-term strategies in sales, events, and marketing channels to achieve revenue goals and increase market share.
• Collaborate with on-site leaders and regional support to produce the hotel's Annual Multi-Year Commercial Strategy Plan.
• Align hotel performance needs with solutions designed by the Fairmont brand enterprise for each key segment.
• Coordinate with Brand e-Commerce teams to establish and optimize hotel B2B marketing, digital marketing, social media, PR, and communications channels, ensuring content accuracy and effectiveness.
• Work with Commercial Leaders to establish optimal business mix, review revenue forecasts, develop strategies for demand fluctuations, and approve retail and group pricing strategies.
• Develop and manage departmental expense budgets and forecasts.
• Train and monitor sales and events teams on contractual, legal, and risk practices, booking guidelines, and pricing expectations, utilizing sales platforms and adhering to company policies.
• Maintain detailed knowledge of competitor and market activity.
• Execute the Fairmont Sales Incentive Program.
• Recruit, develop, and retain sales and marketing staff, including performance and career development planning.
• Coordinate with Global Sales, regional support, and brand teams.
• Build relationships with CVBs, community groups, influencers, and third-party travel partners.
• Engage actively with customers across all sales segments.

Qualifications

Your experience and skills include:

• Minimum of five (5) years in hotel sales, catering, or marketing.
• Management experience as a Director or similar role.
• Four-year college degree preferred.
• At least four years of leadership experience in a full-service, 4-star-plus hotel.
• Ability to travel on short notice and adapt to schedule changes.
• Excellent presentation and communication skills, both oral and written.
• Proficiency in Microsoft Office.
• Strong critical analysis skills.

Additional preferred capabilities include:

• Advanced coursework in business administration, marketing, or communications.
• Experience with business strategy, planning, and development.
• Experience working in large matrix organizations.
• Knowledge of Opera Sales & Catering Software or similar.

Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company, committed to attracting, recruiting, and promoting diverse talent. Fairmont Grand Del Mar is proud to be an Equal Opportunity Employer. EOE/M/F/D/V

Why work for Accor? We support your growth and learning, making work meaningful and aligning with your personal journey. Join us to explore limitless possibilities in hospitality. Discover your future with Accor at https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS